POP MART Joins Shopee’s 10.10 Brands Festival with Exclusive LABUBU Collectibles and Halloween Series

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 10 October 2025 – Shopee Malaysia and POP MART are turning up the excitement for the 10.10 Brands Festival with POP MART’s special Halloween Series, featuring new spooky releases and surprise restocks across all collectibles. Fans shopping on POP MART’s Official Store on Shopee Mall can also enjoy exclusive Spend & Win rewards featuring iconic favourites such as LABUBU FALL IN WILD and Let’s Checkmate Vinyl Plush Dolls from THE MONSTERS series, available only on 10 October.

To celebrate the launch, POP MART will host a Surprise Hours Drop lineup throughout 10 October, featuring fan-favourite character restocks and limited Halloween editions:

• 12:00 AM: LABUBU, Crybaby and Twinkle Twinkle Restocks
• 10:00 AM: Halloween Series IP New Release
• 2:00 PM: LABUBU, Crybaby and Twinkle Twinkle Restocks
• 6:00 PM: LABUBU, Crybaby and Twinkle Twinkle Restocks

The celebration will culminate in an exclusive Shopee Live Halloween Restock at 8:00 PM via POP MART’s official store, with a special appearance by content creator Cayee Loh (@cayeeloh.mear).

Adding to the excitement, collectors can stand a chance to unlock exclusive Shopee-only Spend & Win rewards:

• Spend RM300 and above to stand a chance to win a random blindbox from POP MART’s character series, featuring Crybaby, Hirono, Baby Molly, or Baby Tabby.
• Spend RM1,588 and above to stand a chance to win the LABUBU FALL IN WILD or the Let’s Checkmate Vinyl Plush Dolls from THE MONSTERS series

Don’t miss out on the thrill! Subscribe to POP MART’s Official Store on Shopee Mall and tune in to Shopee Live this 10 October to snag limited-edition Halloween collectibles, and stand a chance to win exclusive Spend & Win rewards – all part of Shopee’s 10.10 Brands Festival celebration.

Hashtag: #Ecommerce #BlindBox #Business #Exclusive #Giveaways

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About Shopee

Shopee is a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.