The Government of India launched the Lucky Grahak Yojana for consumers and Digi Dhan Vyapar Yojana for merchants on December 25, 2016 in order to promote and encourage digital transactions. These schemes are being implemented by the National Payment Corporation of India (NPCI).
The Lucky Grahak Yojana rewards Rs. 1000 daily to 15,000 customers undertaking digital transactions. Weekly prizes upto Rs 1 lakh for consumers and Rs. 50,000 for merchants are given. As on March 30, 2017, 13.5 lakh consumers and 79,519 merchants have received prizes under these schemes.
As on March 30, 2017, 90 DigiDhan Melas have been conducted across the country. More than 14 lakh people have attended DigiDhan Melas wherein more than 1 lakh bank accounts have been opened and more than 15,000 institutions have gone cashless.
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