Prudential enhances customer offerings and engagement on Pulse, its digital health platform

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HONG KONG and LONDON�-�Media OutReach�-�31�May�2019�-�Prudential Corporation Asia ("Prudential") (2378.HK) today
announced it has established a strategic partnership with UK-based health
technology and services company Tictrac to provide personalised wellness
services to consumers in Asia, engaging them on their lifestyle goals and
helping them lead healthier, longer lives. The collaboration reinforces
Prudential's broader commitment to making healthcare affordable and accessible across the
region by leveraging digital health technologies and best-in-class partnerships.

Prudential is a leading Asian life insurer and asset manager with over
15 million customers and �151 billion in assets under management in the region.
Tictrac, which serves clients and their users across US, Europe, Latin America
and Asia, offers a digital platform that helps users manage their wellness round
the clock. Users can set and achieve health goals, track physical and nutrition
activities, receive feedback, coaching and guidance on their health and fitness,
as well as access useful content and insights.

Tictrac will be one of Prudential's partners in Pulse by Prudential, a
digital health app that is the first of its kind to offer holistic health
management to Asian consumers. Using Artificial
Intelligence-powered self-help tools and real-time information, the app serves
as a 24/7 health and wellness partner to users, helping them prevent, postpone,
and protect against the onset of diseases. Tictrac's services will be available in select Asian markets, empowering
consumers to take control of their health and wellbeing anytime, anywhere.

Mr. Nic Nicandrou, Chief Executive of Prudential
Corporation Asia, said, "For over 95 years, Prudential has been committed to
helping Asians lead healthier, wealthier and more fulfilling lives. Tictrac
adds to a growing suite of services on Prudential's Pulse platform, which aims
to provide affordable digital health and wellness services to consumers across
the region.

"Today, over 90 percent of the drivers of healthcare consumption in the region are linked
to genetic, lifestyle and environment-related factors. We are expanding
our health and wellness platform to preserve the health of consumers, in
addition to protecting and enhancing their financial security," Mr. Nicandrou
added.

Mr. Martin Blinder, Chief Executive of Tictrac, said, "Prudential is one
of Asia's leading insurance providers, and we are delighted to have been
selected as a key partner in further strengthening Prudential's digital health
ecosystem. We look forward to working with one�of the most innovative and progressive leadership teams in insurance and
to expand our proposition in Asia."

Recently previewed in Malaysia, Pulse by
Prudential will soon be available across the region, supported by a growing
suite of regional and local service providers such as Babylon Health (symptom
checker and health assessment), DoctorOnCall (online consultation in Malaysia),
AIME (dengue tracker in Malaysia) and Boost (e-wallet in Malaysia).

Market-specific details and launch dates for
Tictrac's digital wellness engagement services will be announced in due course.

Notes to Editors

Recent announcements related to the launch of
Prudential's digital health platform:

• Prudential and Babylon join forces to pioneer AI-powered digital health services in
  Asia (1 August 2018)
• Preview
  of Prudential's digital health app in Malaysia (3 May 2019)��

About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc (United
Kingdom), comprising its life insurance operations in Asia, and its asset
management business, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is a leading life insurer that spans 12 markets in Asia,
covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the
Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has an
extensive multi-channel distribution platform providing a comprehensive range
of savings, investment and protection products to meet the diverse needs of
Asian families.

Eastspring Investments manages investments across Asia on behalf of a
wide range of retail and institutional investors. It is one of the region's
largest asset managers, with a�presence in 11 major Asian markets plus distribution offices in the US
and Europe. It has �151 billion (US$193 billion) in assets under management (as
at 31 December 2018), managing funds across a range of asset classes including
equities and fixed income.

For
more information, please visit Prudential's website here.

*Prudential
plc is incorporated in England and Wales, and its affiliated companies
constitute one of the world's leading financial services groups.� It provides insurance and financial services
through its subsidiaries and affiliates throughout the world.� It has been in existence for 170 years and
has �657� billion in assets under
management (as at 31 December 2018). Prudential plc is not affiliated in any
manner with Prudential Financial, Inc, a company whose principal place of
business is in the United States of America.

Prudential
plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK),
Singapore (K6S.SG) and New York (PUK.N).

About Tictrac

Tictrac is a market-leading health engagement company, whose mission is
to engage people in their health, through their data. Tictrac's products and
engagement services are designed to empower individuals to take more control of
their health and wellbeing, in turn supporting the relationship between
insurers and their members. Tictrac works with major health and life insurers
and public health systems across the United States, Europe, Latin America and
Asia with the end goal of promoting healthier populations.

For more information, please visit Tictrac's website here.