Questex Announces the 2021 Fierce Pharma Marketing Awards Finalists

Winners to be Revealed September 29 at Fierce Pharma Marketing Awards Dinner in Philadelphia, During the Digital Pharma East Conference

NEW YORK, Aug. 16, 2021 (GLOBE NEWSWIRE) — Today, Questex announced the Fierce Pharma Marketing Awards finalists. The Fierce Pharma Marketing Awards honor leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community.

The Awards program received hundreds of submissions in all 13 categories, which were updated this year to include the industry’s ever-changing trends. The finalists were chosen based on creativity, strategy, audience impact, social good, innovation and effectiveness. “This year we were delighted to receive a large number of high-quality submissions across 13 categories. Congratulations to the finalists and many thanks to our panel of expert judges for their hard work in making this year’s competition a success,” commented Beth Snyder Bulik, Senior Editor, Fierce Pharma Marketing. This year’s judging panel included experts from the top agencies involved in life sciences marketing and communications.

The 2021 finalists are:

COVID-19 Pandemic-related Campaign

• A Love Letter to Black America from America’s Black Doctors and Nurses
  Real Chemistry and BCAC

• CIN Risk Disease Awareness
  Proximyl Health

• Combatting Misinformation: Reliable COVID-19 Resources
  epocrates

• Healthy Conversations: How to Encourage COVID-19 Vaccination
  Verywell

• Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
  Real Chemistry and Merck

• More Than Hope
  TrendyMinds & Eli Lilly and Company

• NEXUS and Building Mental Resiliency Video Series
  Real Chemistry & Otsuka

• OptimizeRx COVID-19 Consumer Health Communications
  OptimizeRx

• Pfizer and the Historic Biopharma Industry Pledge to #standwithscience on Coronavirus Vaccines
  Real Chemistry and Pfizer

• Wear A Mask NY
  Chimney Group

Digital Campaign – Non-Social Media
Sponsored by DeepIntent

• CIN Risk Disease Awareness
  Proximyl Health

• CooperVision: MiSight® 1 day contact lenses
  EvolveMKD, CooperVision

• Expression Days
  Havas Life Medicom

• SELF: My Way To Well x Biohaven NURTEC ODT
  Condé Nast

Innovation Challenge

• Neuropathy Reality Experience
  Proximyl Health

• NHS CKD Chatbot
  MedTrix Healthcare LLC

• RepReach™: CONNECTING SALES REPS WITH CUSTOMERS
  ENTRADA & Janssen

• The Facial Anatomy Application
  MedTrix Healthcare Communication Services Pvt Ltd

Medical Conference or Event Marketing

• A Mystery to Me Premiere
  argenx and closerlook

• Akebia Medical Gallery (Virtual Congress Booth)
  Syneos Health

• CIN Risk Disease Awareness
  Proximyl Health

• Facing MBC Together
  Proximyl Health

Multicultural Campaign

• A Love Letter to Black America from America’s Black Doctors and Nurses
  Real Chemistry & BCAC

• Do U Dance Challenge
  N2 a Publicis Groupe Company

• Even The Odds
  EMCAY and AMGEN

• Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
  Real Chemistry and Merck

• Spot Her
  Marina Maher Communications and Eisai Inc.

New Brand Launch
Sponsored by DrFirst

• Social First Strategu to Launch MYCAPSSA, a breakthrough treatment for Acromegaly
  Live World

• CooperVision: MiSight® 1 day contact lenses
  EvolveMKD, CooperVision

• IMVEXXY | Long May She Reign
  TherapeuticsMD & McCann New York

• FINTEPLA Welcome Kit
  Zogenix

Online Video or Film

• A Mystery to Me
  argenx and closerlook

• COVID-19 and the Science of Soap
  INVIVO – a Red Nucleus company

• Facing MBC Together
  Proximyl Health

• HIF Pathway Live Action Video
  Syneos Health

• ICON Omnichannel Explainer Video
  ICON plc

• Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
  Real Chemistry

• Stay Calm Mom: A Pregnancy Video Docuseries
  Verywell

• Tysabri (Biogen) x Condé Nast x PHM
  Condé Nast

• Unscripted | Patient Stories
  Rauxa

Pharma TV

• A Mystery to Me
  argenx and closerlook

• HCPs are Consumers, too. – A ConnectedTV campaign
  CMI Media Group

• No Time To Wait
  Bristol Myers Squibb-Pfizer Alliance, Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry

• “Storied Eyes”
  Area 23, An IPG Health Company and Horizon Therapeutics

Print for Consumer

• RESTASIS® New Patient Starter Kit
  Xavier Creative House and Allergan, AbbVie Company

• Facing MBC Together
  Proximyl Health

• Grifols Bloodstream Portfolio – Campaign Launch
  SFC Group

• Healthful Living—Cold & Flu
  PAC Media Group/Pangaea Creative House

Professional Marketing
Sponsored by Doximity

• Darzalex Faspro
  CMI Media Group

• Gentle Giant
  AVEO Oncology and Guidemark Health

• Neuropathy Reality Experience
  Proximyl Health

• Who is Behind the Keyword? Optimizing Paid Search Toward Verified HCPs
  Publicis Health Media 

Public Relations Campaign

• A Love Letter to Black America from America’s Black Doctors and Nurses
  Real Chemistry & BCAC

• CooperVision: MiSight® 1 day contact lenses
  EvolveMKD, CooperVision

• Improving Diversity and Enrollment in Clinical Trials With Media and Community Relations Clinical Research Associates
• Data Points to Rare
  Intouch Group

Social Media for Consumer

• 3 Steps to Prep
  TrendyMinds & Eli Lilly and Company

• CooperVision: MiSight® 1 day contact lenses
  EvolveMKD, CooperVision

• MG United
  argenx and closerlook

• Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
  Real Chemistry

• The So Done Club
  Heartbeat and Agile Therapeutics

Website for Consumer

• Galactosemia Together
  Heartbeat and Applied Therapeutics

• MG United
  argenx and closerlook

• NEXUS and Building Mental Resiliency Video Series
  Real Chemistry & Otsuka

• Real-World Patient Database: Uncommon EGFR Mutations in Non-Small Cell Lung Cancer
  GSW

• A Site That Drives Action and Helps Patients Feel Better
  Verywell

“It’s been a challenging year for pharma, but it’s also been a creative and innovative one. Pharma marketers and their agencies quickly embraced pandemic-forced changes—moving to digital communications and figuring out how to shoot TV commercials safely, for instance—and continued to produce creative and compelling campaigns all year. We look forward to seeing everybody in Philadelphia in September where we will reveal the winning entries,” said Tracy Station, Editor-in-Chief, Fierce Pharma.

The winners will be announced at the Fierce Pharma Marketing Awards Dinner on September 29th at the Pennsylvania Convention Center in Philadelphia, as part of the Digital Pharma East Conference.

The awards event is sponsored by DeepIntent, DrFirst and Doximity. 

For sponsorship opportunities contact: 

To attend the Digital Pharma East conference and the Awards dinner, click here.

About Questex
Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Media Contact
Jennifer Woods
Vice President, Fierce Life Sciences Events
jwoods@questex.com