Questex Announces the 2021 Fierce Pharma Marketing Awards Winners

The Virtual Digital Pharma East Conference Takes Place October 5-8, 2021

NEW YORK, Sept. 30, 2021 (GLOBE NEWSWIRE) — Last night, Questex announced the winners of the Fierce Pharma Marketing Awards, an annual awards program presented by Fierce Pharma, honoring leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community. The program was held in conjunction with the Digital Pharma East Conference.

The competition showcased the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. Trophies were presented to winners in 13 categories. All of the winners found new ways to communicate and produce innovative campaigns. They were chosen by a panel of expert and independent judges.

“In the hundreds of submissions that we received for this year’s awards, it was clear that the industry has stepped up to the challenges and been able to pivot where needed and continue to produce powerful, inspiring, persuasive and educational work for audiences this past year,” commented Rebecca Willumson, Vice President and Publisher of Fierce Pharma, Fierce Biotech and Fierce Healthcare. “The winners should be very proud of their achievements.”

The 2021 winners:

COVID-19 Pandemic-related Campaign

• Wear A Mask NY
  Chimney Group

Digital Campaign – Non-Social Media
Sponsored by DeepIntent

• Expression Days
  Havas Life Medicom

Innovation Challenge

• The Facial Anatomy Application
  MedTrix Healthcare Communication Services Pvt Ltd

Medical Conference or Event Marketing

• A Mystery to Me Premiere
  argenx and closerlook

Multicultural Campaign

• A Love Letter to Black America from America’s Black Doctors and Nurses
  Real Chemistry & BCAC

New Brand Launch
Sponsored by DrFirst

• IMVEXXY | Long May She Reign
  TherapeuticsMD & McCann New York

Online Video or Film

• A Mystery to Me
  argenx and closerlook

Pharma TV

• No Time To Wait
  Bristol Myers Squibb-Pfizer Alliance, Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry

Print for Consumer

• RESTASIS® New Patient Starter Kit
  Xavier Creative House and Allergan, AbbVie Company

Professional Marketing
Sponsored by Doximity

• Neuropathy Reality Experience
  Proximyl Health

Public Relations Campaign

• A Love Letter to Black America from America’s Black Doctors and Nurses
  Real Chemistry & BCAC

Social Media for Consumer

• Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
  Real Chemistry

Website for Consumer

• MG United
  argenx and closerlook

The awards event was sponsored by Pandora, DeepIntent, DrFirst and Doximity. 

Fierce Pharma will present a virtual Digital Pharma East event for the pharma marketing and advertising community October 5-8, 2021. Experience Digital Pharma East virtually from your home, office or anywhere. View the agenda here. To register to attend, click here.

For Fierce Pharma Marketing sponsorship opportunities contact: 

About Questex
Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Media Contact
Jennifer Woods
Vice President, Fierce Life Sciences Events
jwoods@questex.com