Amazon and C&A join RAIN Alliance as industry organization achieves milestone of 120 members worldwide

Online PR News � 19-July-2016 � The RAIN Alliance recently held its annual North American regional meeting in Napa, Calif., hosted by SMARTRAC and Google. members-only workgroups were held, as well as open sessions focused on how RAIN RFID technology is involved in advanced enablement technologies, such as the Internet of Things (IoT). Speakers represented a range of industry-leading organizations, including SMARTRAC, Google, Lenovo Motorola Mobility, Levi Strauss & Co, RR Donnelley, Teslonix, the U.S. Department of Defense, and MEPS Real-Time.

Innovative applications for RAIN technology were on display at the meeting, with 130 attendees. They benefited from an opportunity to see RAIN technology in action during a visit to a Levi Strauss store where the technology is used to improve retail inventory management and customer experience. Presentations from recent RAIN Alliance meetings can be found on the RAIN website at www.rainrfid.org/resources/rain-meetings.

"After the RAIN meeting last month, we were pleased to welcome new members Amazon and C&A retail apparel stores, bringing the total membership to more than 120 member organizations," said Steve Halliday, president of the RAIN RFID Alliance. "The strong growth of the RAIN RFID industry shows that it really does provide significant business value, particularly as a key factor in connectivity for the first few meters of the Internet of Things."

Membership in the RAIN Alliance is open to all companies that have an interest in RAIN RFID technology, including manufacturers, software developers, system integrators, academia, test houses and end-users. Membership details can be found at www.rainrfid.org/members.

The next regional RAIN Alliance meeting will be held in Tokyo, Japan on 13-15 September, 2016, in conjunction with the Auto-ID Show. For agenda and logistics information visit: www.rainrfid.org/resources/rain-meetings/tokyo_japan_13-15_september-2016.

About the RAIN RFID Alliance
The RAIN RFID Alliance is an organization supporting the universal adoption of RAIN technology, a wireless technology that connects billions of everyday items to the internet, enabling businesses and consumers to identify, locate, authenticate and engage each item. The technology is based on the EPC Gen2 UHF RFID specification, incorporated into the ISO/IEC 18000-63 standard. For more information, visit www.RAINRFID.org. The RAIN Alliance is part of AIM Global. AIM has served as the association and worldwide authority on automatic identification, data collection and networking in a mobile environment for over 40 years. For more information, visit www.aimglobal.org.