Rampur Distillery Unveils the Kohinoor Reserve Indian Dark Rum at IAADFS Summit 2024

NEW YORK–(BUSINESS WIRE)–$RADICO#Alcoholcompanies–Rampur Distillery today announces the launch of The Kohinoor Reserve Indian Dark Rum at IAADFS Summit of the Americas at the Palm Beach County Convention Centre in West Palm Beach, Florida from 14^th April to 17^th April 2024. Rampur Distillery is operated by Radico Khaitan Limited (RADICO.NS), which was established in 1943 and is one of India’s leading alcohol beverage companies. Renowned for its extensive portfolio, including award-winning Rampur Indian Single Malt Whiskies and Jaisalmer Indian Craft Gins, the distillery has also been producing rum since its inception. The Kohinoor Reserve Indian Dark Rum will be rolling out in coming months across global markets including the USA, UK, EU, Asia as well as GTR.

The Kohinoor Reserve Indian Dark Rum is crafted through small-batch distillation, using only fresh cane juice during the North Indian Winter season. The Rum is then matured in American Oak Barrels previously used for maturing Indian Single Malt, followed by further maturation in Cognac XO and Vermouth casks.

“We are thrilled to announce the grand unveiling of The Kohinoor Reserve Indian Dark Rum, a true jewel in the crown of the spirits world, at the IAADFS Summit,” says Sanjeev Banga, President of International Business at Radico Khaitan, the parent company of Rampur Distillery. “Crafted with meticulous care and inspired by centuries of tradition, The Kohinoor Reserve Indian Dark Rum embodies the essence of luxury and refinement akin to world renowned Kohinoor Diamond.”

Vice President of International Business at Radico Khaitan, Kunal Madan adds, “As we unveil The Kohinoor Reserve Indian Dark Rum at the IAADFS Summit, we invite you to join us in celebrating the artistry and ingenuity behind this extraordinary creation. Experience the epitome of Indian luxury with The Kohinoor Reserve Indian Dark Rum.”

The golden essence of The Kohinoor Reserve Indian Dark Rum traces its heritage to ancient India, where the roots of alcohol distillation were planted during the era of the Indus Valley civilisation, spanning from 3000 BC to 2000 BC. Rum is arguably one of the earliest known spirits due to its simple production process. Its main ingredient, sugarcane, was first known to be fermented in India. The earliest records of crystalline sugar production also originated in India.

The Kohinoor Reserve Indian Dark Rum is presented in an exquisite glass bottle, mirroring the magnificence of the Kohinoor Diamond. When viewed from above, it resembles the brilliant oval cut of the diamond. Kohinoor, meaning Mountain of Light, represents the rarest of the rare. The bottle’s design cascades gracefully, evoking the image of a noble emperor, standing resolutely with a sturdy foundation. Its understated and refined branding, accented with muted gold, enhances its opulence.

RRP: 49.99 USD for 70cl. ABV: 43%

For more information, please visit: www.kohinoorindianrum.com.

Instagram: @kohinoorindianrum. Facebook: kohinoorindianrum

Notes to Editors

Radico Khaitan Limited, is one of the oldest and the largest Indian Beverage Alcohol companies. Radico Khaitan commenced its operations in 1943. The company has been successfully building its brand equity in international markets and currently exports its brands to over 100 countries and over 25 Travel Retail locations.

The luxury portfolio includes Rampur Select, Rampur PX Sherry Cask, Rampur Double Cask, Rampur Asava, Rampur Signature Reserve, Rampur Jugalbandi Series, Rampur Trigun Indian Single Malt Whiskies, Sangam World Malt Whisky and Jaisalmer Indian Craft Gins.

Three of Radico Khaitan’s distilleries are based in Uttar Pradesh in the foothills of the Himalayas, where all of their Malt is distilled, matured and bottled.

International Association of Airport and Duty Free Stores (IAADFS)

The 2024 Summit of the Americas offers an excellent venue for the travel retail and duty free industry to gather together and discuss challenges facing the industry, and opportunities for growth.

Contacts

For Radico Khaitan Sales Inquiries, please contact: exports@radico.co.in

U.S.Press Inquiries:

Bklynite Media Public Relations

Michelle Lam: michelle@bklynitemedia.com

U.S.Import/Export, SG Worldwide: sgworldwideinc@gmail.com