News

Reach Travel Trade & Affluent FIT from World’s Major Markets in ITE, Hong Kong’s only travel fair

SYDNEY,
AUSTRALIA - 
Media OutReach - 14 February 2019 - Big with quality, Hong Kong rank World's
Tenth largest market by total outbound spending
in
2016
and among these
top markets First
by per capita spending; and Australia's 9th largest source
market
from where
came over 300,000 inbound in the year ended November 2018!  With only 7.4
million people, Hong Kong spent
US$25.5 billion on
outbound in 2017, up 5.8%
!

 

Highly
international, 87% of ITE's 666 exhibitors from abroad and over half of
the 50 exhibiting countries and regions including mainland China from outside
Asia.

 

Requiring
registration for admission, the two trade days of ITE 2018 drew
12460 buyers
and visitors
of
whom 6580 from travel agents and 2567 MICE; geographically 9000 from Hong Kong
and over 2600 from mainland China particularly from Guangdong.

 

With a cumulative GDP of US$1.69 trillion
and 68 million people, the Greater Bay Area
which ITE well covers,
consists of Hong Kong, Macau, Guangzhou, Shenzhen and a
total of 9 major Guangdong cities where came some 2000 of ITE's buyers and
trade visitors.

 

FIT dominate Hong Kong outbound as
prefer by 84% of ITE's 90000 public visitors; grow fast in China and in 2019
accounting for some 50% of Chinese arrivals to France, say!

 

Of ITE's
over 90000 public visitors, 84% travel in FIT! They are highly educated
(42% university, another 34% post-secondary); accessible to both local
and foreign sellers as over 60% online booking directly with suppliers
and 63% make booking in ITE; and 19% will join "local" tours at destination! In
short, with good income and love traveling!

 

Collected some 4000 replies, ITE2018 surveys
found high interest in various in-depth and travel themes -- for examples
trade visitors on Study Tour (28%) and Overseas Wedding (21%); and public
visitors in Eco-tourism (35%) and Sport Tourism (23%)! Australia has plenty to
offer!

 

ITE offers
exhibitors B2B and B2C programs each with free and optional
services, which can include e-newsletter promotions, Business
Matching
for quick dating between buyers and sellers, assistance in holding
trade seminar
or workshop, sponsorship, online and onsite
advertising etc.

 

Organized
annually by TKS Exhibition Services Ltd,
ITE Hong Kong
2019,
the 33rd
ITE on leisure and the 14th ITE MICE
, will be held from June 13 to 16 at Hong Kong Convention &
Exhibition Centre.  Details and enquiry at www.itehk.com.

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