Reliance Jio unveils Logo and First Reliance Jio hoardings promoting 4G smart devices seen in Vijayawada under the brand LYF,ahead of the Amravati Marathon that it is sponsoring in Vijayawada. The marathon is to be be kicked-off by Andhra Pradesh Chief Minister N. Chandrababu Naidu on Sunday.
The pictures of the hoarding — up on 100 pole-kiosks lined up for the marathon — were posted with 12 special Telegu emojis and were also made available on Twitter handle @JioAmaravati and Twitter hashtag #JioAmaravati. This apart, the ‘Jio’ logo has been displayed at every important building at the sprawling 500-acre Reliance Corporate Park in Navi Mumbai.
The handsets under the brand name LYF — which actually does not translate into anything specific and is just a marketing move — are thus far available only to Reliance Industries employees.
These were on sale after the beta launch by actor Shah Rukh Khan, music composer A.R. Rahman, who performed for over 100,000 of the company’s RIL staff gathered in a corporate town hall in over 1,050 locations across India.
The LYF sets are dual-SIM and support both the company’s as well as a third-party network, officials said.