First series of cover songs distributed and cover singer auditions held

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TOKYO,
JAPAN�-�Media OutReach�-�14
November 2019 -�Sony Music Labels Inc. (Headquarters:
Chiyoda-ku, Tokyo, Representative Director: Manabu Tsujino) announces the
launch of "WACAVA Project", a global animation song covers project lead by
in-house music label SACRA MUSIC. This project is a new challenge designed to
familiarize Japanese songs to the international music market.�

?"WACAVA" is
an acronym for �"World Anisong Cover Association by Various Artists".

The music
market has formally entered the era of streaming where we no longer feel the
distance between countries. It's no longer unusual for Japanese songs to be heard
among audiences around the world. The WACAVA project aims to further familiarize
audiences outside of Japan with Japanese songs through the concept of creating localized
cover versions performed in the respective non-Japanese languages. The project will
start with animation themes, which already have a presence in the international
market, and additional songs from the SACRA MUSIC label will be covered and
digitally released globally.

The first
series kicked off today with the distribution of the English cover version of
"Catch the Moment", a song originally by SACRA MUSIC artist LiSA and the
Chinese version of "Overfly", a song originally by SACRA MUSIC artist Luna
Haruna. "Catch the Moment" is covered by PelleK, one of the most famous anisong
cover YouTubers who has posted more than 500 cover songs and owns a YouTube
channel with more than 3,470,000 subscribers. "Overfly" is covered by China's
singer Shuang Sheng (??)
who has
more than 10,000,000 subscribers throughout the Chinese social media platforms.
Songs will be distributed through music streaming and downloads platforms.

There are also plans for cover singer
auditions in hopes to discover Japan inspired artists around the world. With
the support of Tokyo Otaku Mode which is a company delivering Japanese culture
to the world, auditions will be held in collaboration with localized events
starting with "Anime NYC" which will be held in New York from November 15^th
to 17^th. Applications will be accepted from Wednesday, November 13^,
2019 through Tuesday, March 31^, 2020.�� �

With this "WACAVA Project" ("wakaba"
means sprouting leaves in Japanese), we hope that the Japanese songs and
melodies will reach across continents and around the world to bloom like beautiful
cherry blossoms.�

"WACAVA
Project" Official website?http://wacavamusic.com/

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?First series cover songs?

WACAVA "Catch the Moment feat. PelleK"

Original song performed by?LiSA

Tie-in?Main
theme song for animation movie "Sword Art Online Ordinal Scale"

Cover Singer?PelleK

?PelleK
Biography?

Born on December 21, 1986 in Norway, PelleK
has a talented voice marked with stunningly powerful high notes.� The singer and actor hosts his own YouTube
channel full of anime song covers, covers of Top 40 and metal tunes, and even
original songs, frequented by his 3.5 million subscribers.�

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Official YouTube https://www.youtube.com/user/pellekofficial

Official Twitter https://twitter.com/imPelleK?

Official Facebook https://www.facebook.com/pellekofficial?

Official Instagram https://www.instagram.com/realpellek/?

Official Spotify https://open.spotify.com/artist/1qLwXsUtyW2Ba2Iotg4gE3?

WACAVA "Overfly feat. Shuang Sheng (??)"

Original song performed by?Luna
Haruna

Tie-in?Ending
song for TV animation "Sword Art Online" Fairy Dance

Cover Singer: Shuang Sheng (??)

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?Shuang Sheng (??)
Biography?

Born on May 13, 2000 in China, the singer
and social media influencer has followers counting 1.8 million on Weibo, 4
million on QQMusic, and 3 million on NetEase.�

Her 4 years as a singer on web media
platforms have garnered a total 10 million subscribers and a cumulative 2
billion streams for her repertoire.�

Hit songs include "???",
"???",
and "????".

Official billibilli?https://space.bilibili.com/2103351?from=search&seid=10400208968631427971?

Official Tencent QQ
https://y.qq.com/n/yqq/singer/001t94rh4OpQn0.html?

Official NetEase ?https://music.163.com/#/user/home?id=135214753?

Official Weibo� �https://www.weibo.com/u/3963209263?is_hot=1?

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?About WACAVA Auditions?

- Audition Eligibility: Open to all ages,
nationalities, and genders

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- Application Period:

November 13, 2019 to March 31, 2020

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- For information please check the official
website:

"WACAVA Project" Official Website: http://wacavamusic.com/