News

Sandrine Conseiller appointed CEO of the Aigle brand

HONG KONG, CHINA
- Media OutReach - 3
June 2019 - 
Maus Frères
International announces the appointment of Sandrine Conseiller as CEO of the
Aigle brand.

 

Sandrine Conseiller's mission will be to rely on the
brand's French craftsmanship and roots to carry on with its premiumization,
diversification and its overall development, in France and worldwide, especially
in Hong-Kong.

 

Thierry Guibert, CEO of the Maus Frères International
group and of Lacoste is thrilled by this nomination: «We are so glad to announce Sandrine Conseiller's appointment. It
consecrates the work Sandrine did as Lacoste's Head of Marketing et Branding,
making it possible for us to give strength to our brand's desirability across
the globe. We are thus counting on her leadership and her managerial abilities
to shed light on the craftsmanship that makes Aigle's success since 1853, and
to amplify its development
. »

 

Her arrival illustrates the fact that Maus Frères
International, owner of Lacoste, The Kooples, Gant et Tecnifibre, has the
ambition to reinforce the links and the synergies between its brands as well as
respecting their identities.

 

Sandrine Conseiller (Neoma Business School) spent 20
years at Unilever spent 20 years at Unilever, where she evolved from brand
manager to vice-president. Since August of 2015, she was working as worldwide
marketing and branding Director of the Lacoste group. There, she made the brand
evolve towards more creativity by relying on the values dear to Rene Lacoste, its
founder.

About Aigle

Aigle, master rubber craftsman since 1853, continues
to hand make their boots in France perpetuating a unique know-how in the
protection of man in nature. In coherence with this heritage, boots, shoes and
clothing also combine authenticity, style and function. High standards and
attention to detail are at the heart of the design of all collections to
guarantee a durable and essential product.  

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