Sanrio Entertainment to celebrate cherry blossom season with spring events at two theme parks in Oita and Tokyo

Enjoy a delightful spring moment among approximately 500 cherry trees at Harmonyland in Oita

TOKYO, JAPAN – Media OutReach Newswire – 5 March 2026 – Sanrio Entertainment Co., Ltd. (head office: Tama-shi, Tokyo; President and CEO: Aya Komaki) will hold a spring event for the cherry blossom season at its theme parks in Oita and Tokyo. Cherry blossoms, a symbol of spring in Japan, are admired by many every year, gently coloring cities and landscapes and signaling the arrival of the season. Blending the beauty of cherry blossoms and other flowers with Sanrio characters, music, live shows, and other entertainment elements, Sanrio Entertainment creates a uniquely joyful and exciting spring experience. The two theme parks in Oita and Tokyo, each with its own unique location and characteristics, deliver a special and memorable spring entertainment experience for visitors by making the most of each park’s distinctive features and atmosphere.

Hanami experience at outdoor theme park filled with cherry blossoms
Harmonyland Flower Fantasy
[Overview] Harmonyland Flower Fantasy
?Period: March 20 (Fri/holiday) – June 30 (Tue), 2026
?Website: https://www.harmonyland.jp/sp/flower/index.html

[Theme] Immerse yourself in the world of flowers, music, and “KAWAII” experience! Smile in full bloom! More and more blooming!

Sanrio Character Park Harmonyland in Hiji-machi, Oita Prefecture (“Harmonyland”), will host Harmonyland Flower Fantasy to celebrate the arrival of spring.

Harmonyland is a popular outdoor theme park where guests can enjoy seasonal shows and character greetings while surrounded by Oita’s natural beauty.
With about 500 cherry trees and a full bloom of spring flowers, the park is an ideal spot for hanami (cherry blossom viewing).

The event also offers a unique opportunity for visitors to spend a delightful spring moment with the joy of hanami, surrounded by colorful flowers and festive music.

During the event, visitors can enjoy The Colorful Blooming! flower show, a stage featuring Sanrio characters in florist-inspired costumes alongside live entertainers, special greeting events, and other spring-themed programs.

Spring-inspired limited-time food and exclusive merchandise will also be available.

Spring wonderland at fully indoor theme park
Sanrio Puroland
[Overview] PUROSPRINGPARTY
?Period: March 19 (Thu) – June 2 (Tue), 2026
?Website: https://www.puroland.jp/event-campaign/2026_purospringparty/

Sanrio Puroland in Tama-shi, Tokyo (Tama-shi, Tokyo; “Puroland”) will host PUROSPRINGPARTY, a special spring event. As a fully indoor theme park, Puroland offers an enjoyable experience year-round, unaffected by weather, temperature, or humidity, giving parents peace of mind when visiting with small children. The pastel-colored decorations bring a sense of spring, and spring-inspired features such as parades and photo spots can be found throughout the park. During the event, the globally popular character Esther Bunny, set in a spring-themed world, will appear across photo spots, original merchandise, and special menu items. It creates a vibrant and cheerful atmosphere ideal for taking photos and sharing on social media.

Exclusive guided VIP plan to be launched at Puroland
Reservation start date: March 1, 2026 (Sun)
Tour start date: March 22, 2026 (Sun)

A guided VIP plan with a dedicated guide will launch at Sanrio Puroland this spring.

A dedicated guide who knows Puroland inside and out will escort guests in multiple languages, including English.*

This premium whole-day experience lets guests enjoy the park at leisure, wearing their favorite character items, including priority access to attractions, special seating for parades, character greetings, and exclusive meals. Visitors can discover a side of Puroland that’s not available on a regular visit. With smooth, comfortable guidance, guests can enjoy a deeper and more special experience of the “KAWAII” entertainment world found only here. Perfect for birthdays, anniversaries, and special moments during your visit to Japan. A special day you’ll never forget.

For more details about the tour—including requirements and charges—please refer to the “VIP Plan” section of the official website. https://en.puroland.jp/language/

* Languages supported: English, Korean, Chinese

Sanrio Character Park Harmonyland official website: https://www.harmonyland.jp/
Sanrio Puroland official website: https://en.puroland.jp/language/
For images, please download using the link and include captions as provided: https://prap.gigapod.jp/f501f1ac546b2e7ae92793ebd4c57b6952d987c8a
Hashtag: #Sanrio

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