*Serai's new solution helps businesses build supply chain visibility and
track ESG commitments

**Solution being piloted by industry
leaders to prove cotton and raw material origins

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HONG KONG
SAR -�Media OutReach�-
26 January 2021 - Serai, a network-based digital B2B
platform by HSBC, has launched a traceability solution that allows apparel
businesses to track cotton and other raw materials going into their product.

Businesses
can use the new solution to trace order flow throughout the supply chain,
manage supply chain risks and collect data for compliance needs. Serai helps
businesses map upstream suppliers and track environmental, sustainability and
governance (ESG) commitments.

"It is critical for suppliers, manufacturers and brands to
show and prove the origins of their products. However, it can be difficult for
businesses to have full visibility over their complex supply chains as much of
this data is currently fragmented and managed manually. Serai makes it easy for
businesses to access and unify complex supply chain information from
multiple sources," says Vivek Ramachandran, Chief Executive Officer, Serai.

Businesses only need to integrate
information sources once. Serai then enables them to share this with multiple
parties over a secure platform. The solution is customisable, able to
accommodate the needs of each company.

"Serai combines multiple
data sources into a single view making it easy for businesses and their supply
chain partners to have an overview of information that they may not have had
access to before. Not only does this allow for a seamless flow of information,
it could help them identify gaps and inefficiencies in their current
processes," says Vivek.

"In today's climate, it's critical that apparel businesses take a
proactive approach in tracing and being transparent about their product
journey. Such practises will help them build a more resilient, sustainable and
compliant supply chain."�

Serai's ambition is
to simplify global trade, with an initial focus on the apparel industry. For more information on the
traceability solution, visit www.seraitrade.com/traceability�

About Serai

Serai is the digital B2B platform by HSBC helping apparel
businesses build the advantage of trust through relationships and facilitating
supply chain transparency.

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Members can develop new relationships, showcase strengths
and offerings, grow their digital presence and exchange complex supply chain
information to achieve their transparency goals. It's all about simplifying
global trade.

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Serai is an essential evolving resource that gives
businesses control and ownership over their data and digital assets. It's all
about helping members overcome the challenges of global trade -- and making it
easier for everyone.

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For more information, visit www.seraitrade.com