Shakolo Fitness Wear Set to Launch a Project to Break the Fitness Industry Mold

Dublin, Ireland, June 26, 2020 –(PR.com)– Shakolo intends to add fashion to fitness, by creating functional yet stylish sport wear pieces. They are bringing something completely different to the sportswear industry, as they are incorporating African fabric patterns in the designs. For those who struggle to get the right “leggings” length, Shakolo will also offer three lengths and seven size options. Not everyone starting or going through the fitness journey fits into the cookie cutter the fitness wear industry has created. At Shakolo, they want to cater to the everyday fitness enthusiast and skeptic.

Shakolo started in 2019 and based in Dublin. A pioneering sportswear brand in Ireland bringing new, fresh and modern designs to the sport wear industry. Right now, women’s wear is their main, however there are extraordinary plans in works for male fitness enthusiasts and body builders.

What does Shakolo mean? Shakolo means “overcoming obstacles” and it’s actually the middle name of the owner’s mother. It is the perfect name for a fitness brand as so many have obstacles to overcome and constantly strive to exceed expectations.

A brand that cares for, and loves the environment, the materials and processes are Eco friendly. Even the packaging is recyclable and biodegradable. As the owner is a fitness enthusiast, her vision is to fuse comfort and fashion, while making modern and trendy sportswear for all. Shakolo currently sells ready made women fitness clothes. According to the owner, the supplier decided to cut ties without prior warning. Seeing this as a sign to launch her own collection sooner, a Kickstarter campaign was the answer.

Kickstarter is a crowdfunding platform, giving entrepreneurs a gateway to make their ideas come true. Once the campaign launches, the project has 30 days to reach their goal. A backer pledges (promises) an amount, payment is not taken until the full goal amount is met. So, if it fails, then the backer is not charged and the project gets nothing. Shakolo’s Kickstarter campaign will launch in two days, and in order to succeed needs the help of backers. Interested backers can pledge any amount once it is launched. Based on a certain amount, a reward is given, the more money spent, the sweeter the reward. Shakolo is not just an ordinary sportswear brand, they are a fitness brand that is here to build a community, focusing on a healthy lifestyle. They want customers to look good, feel good, and do good. It will be exciting to see this new brand succeed in the campaign and shake up the fitness apparel industry.

About Shakolo: Shakolo’s mission is to provide an all-round product for fitness enthusiast and skeptics who struggle to find the perfect fit that’s comfortable and unique. By catering to women of all shapes and sizes who want to make a difference in their health and the world. The company’s vision is to be an all-round fitness brand that promotes positive growth internally and externally.