Shopee Celebrates SG60 with Flag Distribution, Community Support and Locally Designed Merchandise

In celebration of National Day, Shopee supports distribution for the Singapore flag redemption initiative and rolls out community programmes to empower Singaporeans in the digital economy.

SINGAPORE – Media OutReach Newswire – 6 June 2025 – Shopee is proud to support Singapore’s 60th National Day (SG60) with a series of community initiatives that promote digital inclusion and foster national pride. As part of this year’s NDP 2025 celebrations, Shopee has been appointed the main fulfilment partner for the Fly Our Flag initiative. This first-of-its-kind collaboration with the NDP 2025 Executive Committee (EXCO) makes it easier for households to receive a complimentary Singapore flag ahead of National Day. Alongside this key collaboration, Shopee is also introducing exclusive locally designed NDP merchandise and ongoing community support programmes for families and seniors.

DELIVERING NATIONAL PRIDE WITH FLY OUR FLAG
Led by the NDP 2025 EXCO, the Fly Our Flag initiative encourages residents to display the national flag from 1 July to 30 September 2025, as a longstanding tradition to show unity and pride. This year, households can redeem a free Singapore flag via the Shopee app, with verification completed through Singpass. As the main fulfillment partner, Shopee is enabling flag collection, available in limited quantities, at over 3,000 Shopee Collection Points across the island. Households also have the option of doorstep delivery for a nominal top-up fee of $1.99. This partnership provides a simple and accessible way for more Singaporeans to participate in this unifying national tradition.

As Singapore marks its 60th National Day, the simple act of displaying the national flag continues to resonate as a cherished expression of pride and togetherness. By making flag collection easy and accessible through the Shopee app and our islandwide network of Collection Points, we are proud to support more families in taking part in this meaningful tradition, bringing the spirit of celebration into homes across the country.

CELEBRATE SG60 WITH LOCALLY DESIGNED MERCHANDISE
To commemorate SG60, Shopee is launching a limited-edition SG60-themed merchandise collection featuring winning designs from Mediacorp’s Design Pompipi competition, brought to life on products by Holistic Way, Ocean Health, Biofinest, New Moon, and Ebene. Available from 1 July 2025 on the Shopee app, the collection celebrates Singapore’s vibrant culture and creative spirit, giving shoppers a meaningful way to express their pride while supporting homegrown design talent.

SUPPORTING COMMUNITIES THROUGH DIGITAL INCLUSION
Beyond National Day, Shopee remains committed to supporting families and seniors through digital inclusion efforts. Launched earlier this year, Shopee Majulah Club is one such initiative aimed at helping seniors build confidence in online shopping. The club offers a more accessible digital experience to encourage greater participation from older users, along with tailored perks such as 20% cashback with no minimum spend, bigger savings from senior-centric brands, and a free upgrade to Gold Tier, which comes with Free Next Day Delivery. This allows seniors to save more while shopping and have essentials delivered to their doorstep with ease.

As part of these efforts, Shopee also conducts on-ground sessions where seniors and families receive hands-on guidance from volunteers to navigate the app and learn about initiatives like the Shopee Majulah Club. These sessions also serve as a touchpoint to distribute household essentials and grocery vouchers, helping to ease daily expenses and support digital access.

“As a Singaporean company, born and raised on our shores, it is an honour to partner with the NDP 2025 Executive Committee to support the nation’s 60th birthday,” said Chua Kel Jin, Director of Shopee Singapore. “Whether it’s helping households take part in a shared National Day tradition, supporting digital confidence among seniors, or spotlighting homegrown talent, our goal is to create impactful ways for more Singaporeans to feel connected and included during this special SG60 celebration. This milestone is a proud moment for the nation and for Shopee as we continue building for the community we call home.”

To find out more about how to redeem a flag on Shopee, visit http://shopee.sg/ndp-2025-flyourflag between 9 June (12pm) and 15 July 2025 (11.59am) to take part in National Day 2025’s Fly Our Flag initiative.

Hashtag: #SG60 #NDP2025 #Shopee #ShopeeSG #ShopeeMajulahClub #Singapore60 #CelebrateSG60 #ShopeeCommunity

The issuer is solely responsible for the content of this announcement.

Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.