Singapore Start-Ups ‘Up’ by BetterTradeOff and digital wealth manager Syfe Partner to Provide Peace of Mind Amid Uncertain Times

SINGAPORE – Media OutReach – 2 April 2020 – Two Singapore-based
start-ups, life planning platform ‘Up’ by BetterTradeOff (www.upplan.sg) and digital wealth manager Syfe (www.syfe.com) have partnered to help Singaporeans mitigate risk and take control of
the future, especially as financial stress rise in the face of recent events. Starting
this week users can directly access digital wealth manager Syfe from inside the
‘Up’ platform, allowing them to seamlessly act on the plans they build, while
providing additional insight for selecting the Syfe portfolio that best fits
their future goals and needs.

The aim is to help Singaporeans make informed decisions and secure a
financially stable future that suits their specific needs and situation as
recent events, and a general rise in the cost of living, may threaten their
immediate wellbeing and long-term financial future. Up and Syfe, offer innovative
online solutions that are changing the way people plan and manage their
finances, solutions that they hope will help make the future a little more
friendly.

Laurent Bertrand, founder and CEO of BetterTradeOff commented, “Planning without action means very little, but taking
action without a plan can also be an issue. Finding peace of mind isn’t so easy
these days and we hope that partners like Syfe will allow ‘Up’ users to embrace
the future with conviction.

We developed ‘Up’ to combat the complexities of traditional financial
planning, building a fun, and easy to use online tool that allows anyone,
regardless of financial acumen, to explore and plan a better future through
better financial decisions.”

Dhruv Arora, founder and CEO of Syfe said, “We are
excited to be working with a great partner like Up.  Both the services work hand-in-hand with each
other and I believe that the combination of their platform and our investment
offerings will be able to give Singaporeans a holistic service and better their
financial wellbeing”

Ritesh Ganeriwal, Head of Investment Advisory
of Syfe shared, “Good
financial planning is key to be able to attain one’s goals. ‘Up’ is a
self-service platform that is able to provide a very detailed, yet concise
structure to the financial planning process, which we believe is important to
help Singaporeans make smarter decisions about their money.”

For more
information, kindly refer to this dropbox link:

https://www.dropbox.com/sh/mt45a5izeu5a3sf/AABuggoRAUnvynm8mp1_K34_a?dl=0