Sonam Kapoor also known as Bollywood’s “Masakali” girl replaced Aishwarya Rai Bachchan as the brand ambassador for Kalyan Jewellers. For last three years Aishwarya Rai Bachchan was the brand ambassador for Kalyan Jewellers, one of the India's leading jewellery chain.
The popularity of Sonam Kapoor after the success of the Bollywood movie "Neerja" triggered this change. Amitabh Bachchan and his wife Jaya will continue to be the ambassadors for the leading jewellery chain.
“We would like to thank Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last three years and helping Kalyan establish itself as a leading national brand. We welcome Sonam Kapoor and are confident that her status as a style icon and popularity will strengthen future product campaigns of Kalyan Jewellers,” Ramesh Kalyanaraman, Executive Director, Marketing and Operations, said in a statement.
Kalyan Jewellers is the largest jewellery chain in India. It is headquartered in Thrissur, Kerala. T.S. Kalyanaraman is the Chairman and Managing Director. Kalyan Group is the holding company of Kalyan Jewellers.