DUBLIN--(BUSINESS WIRE)--The "South Korea Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.

This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry in South Korea.

Historically, the gift card market in South Korea has recorded a steady growth with a CAGR of 15.2% during 2015-2019. However, According to the Q2 2020 Global Gift Card Survey, gift card market in South Korea is expected to be impacted across retail and corporate segments due to disruption caused by Covid-19 outbreak.

Though growth of gift card industry will be impacted due to pandemic, South Korea has done well to control the outbreak. As a result, impact on gift card industry is expected to be much less, as compared with most other countries globally. Adoption of e-Gift cards is also expected to increase significantly over the next 4-6 quarters. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics.

Despite near-term challenges, medium to long term growth story of gift cards in South Korea remains strong. The gift card industry in South Korea will continue to grow over the forecast period and is expected to record a CAGR of 10.0% during 2020-2024. The gift card market in the country will increase from US$ 4,563.5 million in 2019 to reach US$ 7,045.6 million by 2024.

In Korea, gift cards have gained importance as payment method during the last five years. The growth of the market is primarily attributed to the wide acceptance of gift cards by the individual and corporate consumers. Moreover, technological advancement in the payment industry has expanded the prepaid card market growth which also supported the gift card market in Korea.

Personalized digital gift cards are gaining popularity in the country. Leading retailers such as Homeplus, Shinsegae, and Lotte have been offering gift cards integrated with mobile application to incentivize customers. Lotte which operates Lotte Departmental Stores, Lotte Mart, and Lotte Hi-Mart offers its gift cards through its mobile application. Moreover, Starbucks Coffee Korea has integrated company's personalized e-gift cards and e-gift items ordering system with Siren Order, Starbucks's mobile order and payment system .

The presence of domestic and international gift card issuers makes the Korean gift card market more competitive. Leading domestic prepaid card issuers such as Korea Prepaid Card offers a wide range of gift cards for corporate and retail customers. The company is also the authorized distributor of Google Play gift cards in the country.

The South Korean gift card market is also expanding due to the rising trend of trading gift cards for buying bitcoins and other altcoins. Some of the key players include paxful.com and bitrefill.com offer cryptocurrency trading through gift cards. The market for cryptocurrency is growing in the country which will support the gift card market over the period.

Additionally, Koreans are also making use of gift certificates to order food through food delivery apps in the country.

Scope of the Report

Total Spend on Gifts in South Korea

• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in South Korea

• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment in South Korea

• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in South Korea

• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer in South Korea

• By Functional Attribute
• By Occasion
• Festivals & Special Celebration Days
• Milestone Celebration
• Self-Use
• Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in South Korea

• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in South Korea

• By Functional Attribute
• By Occasion
• Employee Incentive
• Sales Incentive
• Consumer Incentive
• By Scale of Business
• Budget Allocation Trend for 2020

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in South Korea

• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in South Korea

• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in South Korea

• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Key Retailers Covered Include:

• Lotte Group
• Shinsegae Co Ltd
• Hyundai Department Store Co Ltd
• GS Holdings Corp
• SK Planet Co Ltd
• BGF Retail Co Ltd
• Costco Wholesale Corp
• GS Homeshopping Co Ltd
• Samsung Corp
• CJ O SHOPPING Co Ltd
• CJ Cheiljedang Corp
• LG Corp

For more information about this report visit https://www.researchandmarkets.com/r/gcu296

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