GUANGZHOU, China--(BUSINESS WIRE)--On December 21, 2022, GAC MOTOR UAE hosted the brand�s first official launch ceremony for the EMPOW, a unique, sporty sedan that represents a bold new era for the Chinese auto maker.

Setting on an ambitious path to build a world-class brand, GAC MOTOR has been continuously rolling out proven performers equipped with cutting-edge technology across the continents. EMPOW is now the latest model to be added to the GAC MOTOR�s overseas lineup.

The EMPOW launch event featured a select crowd of automobile industry media and online influencers, who were given exclusive pre-release access to the car inside the F1 track at YAS Marina, near the Abu Dhabi showroom.

Introducing the EMPOW: A Unique, Sporty Sedan

EMPOW�s exterior is bold and original, featuring futuristic lines and a sleek, muscle car-esque silhouette.

Design details like the oversized front grille, beautiful 18-inch alloys and quad exhausts at the rear give the car a distinctly sporty appearance, reiterated by a pleasantly loud engine roar that can be heard from the driver's seat.

The sporty design is continued on the interior of the EMPOW, with bright supercar-style colored leather panels and carbon fiber materials.

Under the hood, the EMPOW has a 1.5L turbopower engine that utilizes GAC MOTOR's in-house developed MegaWave technology. It does 0-100 km/hr in 6.95 seconds, with a 7-speed DCT transmission and 270 Nm of torque.

A Bold New Era

The EMPOW car represents a bold new era for GAC MOTOR: an era of far greater confidence in its brand identity, international strategy and in-house technology.

GAC MOTOR raced the EMPOW in the world-famous supercar attraction in Dubai, the Gumball Rally 3000. This was the first time a Chinese automobile brand has ever participated in this prestigious racing event.

With its dynamic design and performance-enhancing features, the EMPOW will allow Middle Eastern buyers to recognize GAC MOTOR�s continued commitment to the spirit of Chinese craftsmanship. The brand will continue to roll out new models that demonstrate quality and innovation to the Middle East market in 2023.

�UAE is one of GAC Motor's most important markets in Middle East,� said Zeng Hebin, General Manager of GAC MOTOR. �I firmly believe that Empow will continue to break through in the UAE, create a better life of mobility for our consumers.�

Contacts

Emma Ren

[email protected]