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Streamed Video Content Dominates Media and Entertainment Consumption in India According to the Brightcove Q2 2020 Global Video Index

Video views in Q2 increased by 40% and connected TVs grew by 160% as consumption of news and entertainment content nearly doubled during the COVID-19 pandemic

MUMBAI--(BUSINESS WIRE)--Brightcove Inc. (NASDAQ: BCOV), the world’s leading video technology platform, today published the Brightcove Q2 2020 Global Video Index Entertainment and Media Edition, which found that OTT streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions. The data suggests that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as the go-to choice for entertainment viewing.

Brightcove’s Q2 2020 Global Video Index analyzes hundreds of billions of recent data points from Brightcove’s customers globally to provide insights into how viewers are watching video content. The Q2 data shows that consumption of news and entertainment content nearly doubled (40%) from Q1 (23%) – a significant finding considering Q2 typically sees slower growth in video viewing compared to Q1. Looking at the first half of 2020 compared to 2019, the number of views overall is up more than 30%.

“Video viewing in India is primarily on smartphone devices, and we’ll continue to see mobile consumption grow as the result of a growing middle class, a surge in premium video and sports OTT, affordable content, and more,” said Jim O’Neill, Principal Analyst and Author of Brightcove’s Global Video Index. “Pairing the steady increase of mobile consumption with the rise of established streaming services like Netflix, Amazon and Disney, we’ll continue to see rapid streaming consumption growth on connected and mobile devices across India during the pandemic and beyond.”

Where consumers choose to view their content is also shifting. Connected TVs (CTVs) saw the most growth in Q2 (160% year-over-year), indicating a resurgence in larger screens as the viewing medium of choice for entertainment.

Other notable findings from the Q2 2020 Brightcove Global Video Index that are specific to India include:

  • India’s video viewing is primarily on smartphones. In 12 months, smartphone views have increased in share from 80% to more than 88%.
  • Smartphones dominate in terms of viewing. In Q2, the dominance was total with 79% of 0-1 minutes video time watched on smartphones, 92% of 2-5 minutes and 6-20 minutes content, 87% for 21-40 minutes content, and 88% of content over 41 minutes.
  • Android is the device of choice. Q2 saw 95% of video views on Android phones, and Android tablets also dominated with about 66% of views.
  • CTVs hold the longest view times. CTVs view times were 4x that of smartphones.

“2020 has become video’s evolutionary moment, and streaming entertainment video content is one area where we will continue to see growth,” said Jeff Ray, Brightcove CEO. “The crisis has impacted people at an emotional and financial level, making the need for human connection through video content more crucial than ever. We’re seeing this play out with the rise of streaming services subscriptions, indicating that the future of entertainment consumption lies in connected and mobile devices – linear television could soon be of the past.”

To download the complete Brightcove Q2 2020 Global Video Index Entertainment and Media Edition inclusive of all data, visit: https://www.brightcove.com/en/video-index

To learn more about this quarter’s findings, tune into an exclusive webinar with Jim O’Neill on September 15th. To register, visit: https://get.brightcove.com/global-video-index-2020-q2/

About the Global Video Index

Brightcove’s Global Video Index assesses more than 400 billion anonymized data points from Brightcove’s thousands of customers each quarter, drawing industry insights that can help guide strategic and tactical decisions for businesses of all sizes.

About Brightcove Inc. (NASDAQ: BCOV)

We are the people behind the world’s leading video technology platform. With our award-winning technology and services, we help organizations in more than 70 countries meet business challenges and create strategic opportunities by inspiring, entertaining, and engaging their audiences through video.

Since Brightcove was established in 2004, we have consistently pushed boundaries to create a platform for people who are serious about video: one that is robust, scalable, and intuitive. Benefiting from a global infrastructure, unrivalled customer support, an extensive partner ecosystem, and relentless investment in R&D, Brightcove video sets the standard for professional grade video management, distribution, and monetization. To learn more, visit www.brightcove.com.


Meredith Duhaime

Senior Public Relations Manager

Brightcove | 603-785-8518

[email protected]

Radha K Raman

Marketing Director, APAC

Brightcove | +65 3163 5555

[email protected]

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