SAN FRANCISCO–(BUSINESS WIRE)–SugarCRM today announced Fern Energy, a leading company in the energy sector, is leveraging the company’s award-winning AI-driven CRM platform to drive greater automation and efficiencies for superior customer account management, service, and field operations.
Fern Energy provides fuel services including bulk fuel deliveries, storage systems, oil and lubricant solutions, 24/7 fill stations, and fuel cards to industries throughout New Zealand. The dedicated fuel experts needed a modern CRM platform to enhance the company’s commitment to consistent deliveries, easy operations, and keeping supply on track to ensure customers nationwide have fuel when and where needed.
Fern partnered with solutions partner Optimate.me to scale Sugar Sell with built-in artificial intelligence (AI) and advanced analytics for deeper sales performance insights and customer knowledge. “We needed a single view of the customer so everyone across the organization had access to the same information to provide a seamless customer experience,” said Chris Gourley, National Sales Manager, Fern Energy. “Centralizing customer data on the Sugar platform completely transformed our sales and customer service operations.”
More energy retailers are transforming their digital platforms to cut costs and to stay competitive, according to McKinsey & Company in its report, “Digital transformations in energy retail: A shift toward advanced platforms.”
According to researchers, “Energy retailers in many markets face margin pressure, new customer demands, and increasingly stiff competition. Embarking on a platform transformation is one way retailers can stay ahead in the marketplace.”
“Sugar is on a mission to provide a new kind of CRM that automates anything, accelerates everything, and helps predict what’s next,” said Christian Wettre, Sugar’s Senior Vice President and General Manager, Sugar Platform. “We’re proud to have Fern Energy leveraging the Sugar platform to do the work to build enduring customer relationships and drive business growth.”
About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.
Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.
For more information about SugarCRM, visit: www.sugarcrm.com.
Contacts
Erin Lutz
Lutz Public Relations and Marketing
erin@lutzpr.com
949.293.1055
Sarita Kincaid
Vice President, Corporate Communications, SugarCRM
sarita.kincaid@sugarcrm.com
408.913.2090
Key takeaways:Celta Vigo vs Real Betis was a La Liga fixture played on 25 October…
Key takeaways:Lecce vs Juventus live coverage included a 1-0 update where Weston McKennie broke the…
Key takeaways:Josephine Nkomo captains Zimbabwe Women and leads a 15-member squad on the side's historic…
Key takeaways:Goal.com's prediction for Freiburg vs Bayern is that Bayern Munich get the job done;…
Key takeaways:Educational institutions in multiple Kerala districts were given a holiday after IMD heavy-rain alerts,…
Key takeaways:CNET, PCMag UK, Mashable and Tech Insider all published 2026 smartphone rankings built on…