HONG
KONG, CHINA�-�Media OutReach�-�3 January 2019 -�Sun Life Hong Kong Limited ("Sun Life") has
been honoured with six awards at the 9th BENCHMARK Wealth Management Awards,
including "Brand of the Year" in recognition of its success in building lasting
connections with clients and the public through an effective, robust brand
strategy backed by a series of powerful and engaging campaigns. This is the
second consecutive year that Sun Life has received the coveted "Brand of the
Year" honour.

The senior management team of Sun Life Hong Kong at the awards presentation ceremony of the 9th BENCHMARK Wealth Management Awards.��

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The
following is the full list of Sun Life's accolades at the 9th BENCHMARK Wealth
Management Awards:

• Brand
  of the Year
• Academy
  of the Year
• Whole
  Life Insurance - Best in Class
• Retirement
  Product - Best in Class
• Outstanding
  Campaign Award
• Social
  Media Engagement - Outstanding Achiever

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"The
success testifies to our strength in multiple areas including brand &
marketing, people training and product development," said Fabien Jeudy, Chief Executive Officer of Sun Life Hong Kong Limited. "2018
has proven a very fruitful year for us, as we have launched many new
initiatives with the aim of building life-long relationships with our clients
and improving client experience. Our great achievements are a result of
teamwork, and I would like to thank my team for their dedication. Looking ahead,
we will continue focusing on helping our clients achieve lifetime financial
security and live healthier lives with our client-centric solutions and
services, and community events such as the Sun Life Stanley International
Dragon Boat Championships and the Sun Life Resolution Run."

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The
BENCHMARK Wealth Management Awards is an annual award recognizing Mass Affluent
Banking, Insurance and Financial Planning Advisories. The judging panel is
formed by a group of independent and high calibre veterans across the region.

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About Sun Life Financial�
Sun Life Financial is a leading international financial services organization
providing insurance, wealth and asset management solutions to individual and
corporate Clients. Sun Life Financial has operations in a number of markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia,
Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2018, Sun Life Financial
had total assets under management of CDN $984 billion. For more information
please visit www.sunlife.com.

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Sun Life Financial Inc.
trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock
exchanges under the ticker symbol SLF.