TAIWAN -�Media OutReach�- 25 October
2019 -�Taiwan-In the wake of the hot pursuit of the New Southbound Policy
by the government of Taiwan, the Bureau of International Trade, Ministry of
Economic Affairs commissioned the Commerce Development Research Institute
(hereinafter referred to as "CDRI") this year to launch the "New Southbound
Market Innovation Marketing Development Plan -- Wow! Taiwan" overseas. The
marketing project aims at the youth groups of Malaysia, the Philippines and
other ASEAN countries in a series of Internet events. Tan Vui Chuan, known as
the "Talent of Musical Creation" in Malaysia, and S. White, the renowned Asian
Drumming Queen, to participate in the filming of a good qualify MV. Round trip
tickets for four between Taipei and Kuala Lumpur, Ho Chi Minh, Manila, and New
Delhi were offered to attract the youths in these countries to Taiwan to
experience the beautiful scenes and taste the exotic products of Taiwan.
Malaysian Singer Tan Vui Chuan feat.
Taiwanese Drummer S. White to introduce Taiwan Products.NATURE _ Taiwan's
natural cosmetic products are trending in ASEAN
"Nature, Beauty, Flash" are the 3 pillars of the theme to promote the
products of Taiwan. From music to style, almost 30 kinds of Taiwanese products
were interpreted through lively music exclusively customized for Taiwan,
including the famous souvenirs of: pineapple cake, egg yolk cake, skincare
products of masks and hand cream. These items will enter the minds of the
consumers in ASEAN countries through their daily lives. CDRI has undertaken
the study of the markets of ASEAN and India, and discovered that the trendy
mode of business opportunity of Taiwan is in the fermentation process in ASEAN
countries. As such, showing that Taiwan is a creative item in itself and also
has one selling point, including the organic packed foods, snacks with
nutritional ingredients, cute and innovative little toys, cosmetics and
healthcare products with natural ingredients, which are all hot items that the
youths of ASEAN would like to recommend to friends. For further information on
Wow! Taiwan, visit the official website at https://www.wowtaiwan.org. For online viewing
of MV, visit https://reurl.cc/XXLZOR, or call the New Southbound Market
Innovative Marketing Development Project Office at 02-7707-4921.
WOW _ CDRI
activates the Wow! Taiwan project
Remarks:
Wow! Taiwan Project: Win Free Flights to Taiwan in 3 steps:
1. Press Like + share: On Wow! Taiwan Facebook fans page (https://www.facebook.com/wowtaiwan2019/) Press like and share the messages to your
site and make it available to the public.
�
2. Choose my favorite: Enter Wow!
Taiwan official website (https://www.wowtaiwan.org/) choose your most preferred item from Taiwan.
�
3. Message: On the Wow! Taiwan fans page, in the section of Wow! Taiwan Project, leave a message
under the Win Free
Flights to Taiwan heading, the content includes 1. Preferred brands; 2. Product name; 3. City
to take off (Kuala Lumpur, Ho Chi Minh, Manila or New Delhi), and anything else
you want to say to us.
�
?. Event period: 2019/10/21-11/21, Winner list will
be unveiled on 11/22 at Wow! Taiwan Facebook fans page.
�
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the page from Facebook
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