The K-Content Media Channel ‘KITTO’ Planning for an Official Launch in Thailand

Targeting the Thai market by positioning itself as a ‘K-Culture Curator.’

Introducing a vast array of content encompassing K-entertainment, fashion, beauty, food, and beyond through its website and SNS channels.

Having amassed over 210,000 followers in a mere six-month period and cemented its position as a frontrunner in the media sector since the launch of its beta service in July of the preceding year.

SEONGNAM, South Korea–(BUSINESS WIRE)–#KBeauty–‘KITTO‘, a platform aimed at the dissemination of Korean lifestyle and cultural phenomena, has declared its formal debut in Thailand.

Operating under the banner of ‘K-Culture Curator’, KITTO intends to propagate the worth of K-content, which has garnered global attention, and foster enhanced engagement with younger users in Thailand. In July of the preceding year, KITTO initiated a beta service and subsequently inaugurated a myriad of social media (SNS) channels such as Instagram, X (formerly Twitter), TikTok, etc., catering to the preferences of the digital native generation, who are proficient in navigating the mobile-centric landscape.

KITTO transcends the mere translation and introduction of trending Korean content by delivering localized, high-quality content across each channel. Since its inception, the media has enhanced user accessibility and satisfaction, resulting in a current follower count surpassing 210,000. Notably, KITTO has swiftly ascended to prominence as a preeminent K-content account on Instagram within a mere 6 months of its opening.

KITTO distinctively produces image- or video-centered content from various domains, including K-entertainment, gastronomy, fashion, beauty, and prominent places. Furthermore, it fosters a mutually beneficial relationship between content development and potency by collaboratively crafting content with leading K-trend partners.

KITTO has received favorable reviews from numerous users for its exclusive interviews and filming works featuring prominent K-pop artists such as the groups ‘tripleS’ and ‘Kep1er’. Additionally, it has presented competitive content by collaborating with various players, such as the Korea Fashion Industry Association, the fashion brand ‘STAND OIL’, the accommodation reservation platform ‘STAYFOLIO’, and the travel content platform ‘Daytrip’, among others.

KITTO will strategically enrich visual treats for users and extend their usage duration by offering diversified content that incorporates the multifaceted interests of local users. Moreover, across numerous SNS channels, KITTO will actively engage with the younger population in Thailand, who are sensitive to entertainment and trends, through interactive content delivery, in addition to information sharing.

An official from KITTO said, “Our continuous efforts are aimed at realizing the goal of becoming a premier channel for Thailand’s MZ generation to access trending K-content swiftly and immersively. KITTO is dedicated to catalyzing the proliferation of K-content, particularly within the realm of fashion, which exhibits significant potential for growth, not only within Thailand but also on a global scale.”

[Kakao Style]

Kakao Style (CEO Seo Jeong-hoon) was formally established on July 1, 2021, through the merger of ‘croqui.com’ (the operator of ZigZag) and the ‘Style Business Division,’ a division spun off from Kakao Commerce. Its primary offering is ‘ZigZag,’ a style commerce platform curating fashion, beauty, and lifestyle products. Launched in 2015, ZigZag employs AI technology to tailor product recommendations to individual preferences, including preferred shopping destinations, favored products, and purchase history. It holds the top position in transaction volume among women’s fashion platforms. Furthermore, Kakao Style is creating a commerce ecosystem centered on ‘personalization’ and ‘relationships’ through the operation of the 4050-fashion platform ‘Posty’ and the fashion curation service ‘Fashion by Kakao’.

Contacts

KITTO, kakaostyle Corp.

Seung Hak Cha

matthew.tea@kakaostyle.com