Tourism Bureau Excitedly Promotes Star-Branded Hotels

Quality Accommodation Options at Your Ease

Media OutReach�- 19 December 2018 -�Taiwan is famous for its hospitality,
beautiful scenery, and delicious street foods, which are well received by
tourists at home and abroad. To enable tourists to easily choose a comfortable
accommodation for their stay in Taiwan so as to make their trip even more
wonderful, the Tourism Bureau, MOTC has implemented a star-rated hotel
evaluation system. Through a fair, just, and open evaluation mechanism, the
Bureau not only helps hoteliers continuously improve their quality, but also
makes it easier for travelers to identify and choose suitable hotels.

Following the
"BEST OF STAR HOTEL AWARD" in 2017, the Tourism Bureau, MOTC has
expanded the "BEST OF STAR HOTEL AWARD" and held the "BEST OF
STAR HOTEL AWARD 2018" at the five-star Grand Victoria Hotel. Through the
relevant publicity and promotion, we hope to create a quality brand of the
Taiwan hotel industry and improve the visibility of star-rated hotels, as well
as to provide travelers with an accommodation and environment that is relaxed,
safe, clean, and with excellent qualities, so that tourists can enjoy the most
comfortable accommodation experience of star-brand services in hotels, and at
the same time promote the recognition of hoteliers.

This event will
promote star-rated hotel features with five major themes, namely: "Holiday
& Entertainment", "Parent-Child Travel", "Distinctive
Styles", "Smart & Green" and "Backpackers & Grand
Tours". In addition to internet users' voting on
Facebook for favorite hotels, professional judges were also invited to select
the Star of the Year. The Tourism Bureau awarded the hoteliers with trophies to
commend them for their hard work and support of star-brands.

associations and unions are actively participating in this grand occasion of
the hotel industry, and the Director General of Tourism Bureau, Chou Yung-hui
said the bureau has constantly hoped that Taiwan's hotel service quality will
be in line with international standards, with star-rated hotels being a basic
indicator. A total of 189 star-rated hotels entered the "BEST OF STAR
HOTEL AWARD 2018" this time, indicating that the hoteliers pay close
attention to the great annual star-rated hotel event.

To give the
public a better understanding of star-rated hotels, the Tourism Bureau, MOTC
started a series of promotion activities for star-rated hotels at the beginning
of this year, including "Stars in My Heart", "Taiwan Grand Tour
with Web Celebrities", and "BEST OF STAR HOTEL AWARD 2018". It
is hoped that the public can get to know star-rated hotels better, and then
book and stay in the nominated star-rated hotels at the same time when they
participate in the event. In the future, we will continue to encourage
hoteliers to attract guests by giving full play to their strengths and
advantages, with "A Good Hotel Is A Star Hotel", as well as break the
old concept that only a multi-star hotel is a good hotel, and enhance hoteliers' and consumers' recognition of star-rated hotels. At the
same time, we also hope to encourage domestic hoteliers to participate in the
"Star-Rated Hotel Evaluation", improve the quality of service through
the evaluation standards, and through the plentiful marketing activities of
star-rated hotels, improve the competitive advantage of star-rated hotels.

OF STAR HOTEL AWARD 2018" list has been published on the website of
star-rated hotels. For further information about star-rated hotels of each
theme, please check the TaiwanStay Website of the Tourism Bureau, MOTC

TaiwanStay Website

Star Trip Website

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