All-in-one advanced endpoint security solution automates
detection & response, delivers insight for stretched IT and security teams

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HONG KONG, CHINA -�Media OutReach�- 3 December 2018
-�Trend Micro Incorporated (TYO:
4704; TSE: 4704), a global leader in cybersecurity solutions, today
launched the evolution of its advanced endpoint security offering in Hong Kong.
Now re-branded as Trend Micro Apex One�, the product redefines endpoint
security with the sheer breadth of capabilities delivered as a single agent, with
consistency across SaaS and on-premises deployments. This simplified offering
enhances automated detection and response and provides actionable insights that
maximize security for customers and offers growth opportunities for the
channel.

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Overextended IT security teams are
increasingly overwhelmed by the number of products required to fully protect
their endpoints. Combined with an increasing number of alerts and siloed log
information, there is a struggle to respond quickly enough to today's advanced
threats.

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"Our latest release has advancements
that address the most pressing endpoint security issues being faced in the
industry today," said Kevin Simzer, chief operating officer for Trend Micro.
"Despite the claims of some so-called 'next-gen' vendors, effective protection
requires multiple layers of security, which is foundational to our strategy. Apex One� is a fantastic choice for
businesses seeking to displace traditional AV or struggling next-gen
deployments." ���

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Trend Micro Apex One� delivers three
key highlights:

• Automated Detection &
  Response:

Apex One� is
built upon the XGen� security
techniques,
which is a cross-generational blend of threat defense functionality that
intelligently applies the right technology at the right time. The product includes the industry's
most timely virtual patching capabilities powered by Trend Micro's Zero Day
Initiative, along with a range of modern technologies to detect and block
advanced attacks, including fileless threats.

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• Actionable Insights:

Apex One�
introduces significantly expanded endpoint detection and response (EDR) capabilities.
Additionally, it connects to Trend Micro's managed detection and response (MDR)
service option that boosts in-house teams with threat hunting and alert
monitoring.

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• All-in-one:

Apex One�
offers an industry-leading breadth of capabilities from a single agent, while
many vendors are still only shipping two or more. In particular, Apex One�
powerful EDR with the automated detection & response tools, simplifying
deployment and eliminating silos.

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Together, these key highlights of
Trend Micro Apex One� provide a major growth opportunity for channel partners
looking to offer a higher-value product that meets the security needs of
enterprises.��

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"These days both channel leaders as well as discerning IT decision
makers can end up confused due to the level of noise in the cybersecurity
market. When it comes to endpoint security I encourage a focus on the proven
performance, security improvements, and flexibility of delivery models of each
solution in consideration," said Doug Cahill,�senior�cybersecurity�analyst�and
group director at ESG. "By offering automated detection and EDR investigation
in a single agent that is easy to deploy and provides the right defense at the
right time, Trend Micro offers a modern approach to endpoint protection."

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"Our business
is faced with constant security pressures, needing to defend against increasing
threats like fileless malware and ransomware while meeting security compliance
standards," said Tim Masey, Director of Cybersecurity, for Carhartt. "Today,
Trend Micro provides us with effective advanced endpoint security and we look
forward to the expanded capabilities of Apex One�."

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The product's single agent form
factor eases deployment while addressing today's demanding protection and
compliance requirements. Apex One�
furthers Trend Micro's existing OfficeScan product and current OfficeScan
customers will receive Apex One� as a regular update at no additional cost; certain features such as EDR investigation require additional licensing,
depending on current entitlements.

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For
more information, please visit: www.trendmicro.com/apexone.

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About
Trend Micro

Trend Micro Incorporated, a global leader in cybersecurity solutions,
helps to make the world safe for exchanging digital information. Our innovative
solutions for consumers, businesses, and governments provide layered security
for data centers, cloud workloads, networks, and endpoints. All our products
work together to seamlessly share threat intelligence and provide a connected
threat defense with centralized visibility and investigation, enabling better,
faster protection. With more than 6,000 employees in 50 countries and the
world's most advanced global threat research and intelligence, Trend Micro
enables organizations to secure their connected world.�For more
information, visit www.trendmicro.com.

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All
product and company names herein may be trademarks of their registered owners.

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