TUMI Leads Innovation in Travel Lifestyle with Launch of First Virtual Experiential Store


SAR�-�Media OutReach�-�4 February 2021 -�TUMI, the leading
international travel, lifestyle, and performance luxury brand, launches the breakthrough
TUMI Virtual Store to debut its Spring 2021 collection, delivering an
immersive and enhanced omnichannel experience to customers in Asia Pacific and
the Middle East.

Ushering in a creative new age of digital retail that connects fans with the
brand like never before, the TUMI Virtual Store inspires customers to embark on
a journey through thoughtfully designed interactive touchpoints. Guests can
explore the Virtual Store's life-like visual presentation to discover TUMI
products via 360� 3D and AR implementations and shop the Spring 2021
collection. They can engage with shareable social photo moments at TUMI's Magic
Mirror and play Instagram and WeChat mini-games.

Further enhancing the overall TUMI O2O ("Online to Offline" also "Offline to Online") shopping experience, the
Virtual Store is connected to other TUMI shopping channels via its Chat &
Shop function allowing for seamless customer movement to the point of purchase.
Customers exploring the Virtual Store can easily connect with sales associates
to ask questions and place orders, or via the connected local e-commerce
websites. Furthermore, those visiting the TUMI physical stores in the region
can explore the TUMI digital landscape via in-store kiosks, for an enhanced
offline experience.

With the goal of being everywhere the customer is, the Virtual Store adds
another dimension to TUMI's evolving omnichannel retailing approach. As another
pioneering landmark, the launch of the TUMI Virtual Store sees TUMI rollout its
first-ever Regional Livestream Event, bringing all APAC and Middle East
customers together digitally to unveil Spring 2021, 7pm GMT+8, Thursday, 4th
February 2021:

Virtual Store is an incredible milestone for the brand. For the last few years,
we have been pioneering new digital experiences and looking to enhance and
elevate the customer journey. Our new Virtual Store is part of this holistic
approach to connect with customers wherever they are. Accelerated digitization
and shifting customer habits brought on by 2020 have reinforced this direction
and shown that we must continue to create exciting, meaningful interactions
both in the physical and digital worlds. Through the TUMI Virtual Store and our
Regional Livestream Event, we are excited to welcome fans to experience the
latest innovation from TUMI and our new Spring 2021 collection," says Adam
Hershman, Vice President of TUMI, Asia Pacific and Middle East.

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