Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal

SINGAPORE -�Media OutReach - 9 January 2018 – Today,
Verizon Media and Microsoft announced a new multi-year global native
advertising deal. Through this deal which launches this month, marketers will
gain additional access to 20 percent more native inventory through Oath Ad
Platforms with high-performing ad formats on Microsoft News/MSN, including
exclusive placements. Additionally, the companies have extended their existing
relationship, which delivers unrivaled access to brand safe video, display and
content marketing solutions across Microsoft properties globally including MSN,
Outlook and XBox. Marketers can continue to partner directly with the Verizon
Media sales team to access these ad opportunities across devices.

 

“We
help advertisers easily solve their business challenges with our unified ad platforms,
and we’re continuing to build on this strong foundation by introducing even
more high quality, global inventory through this deal,” said Guru Gowrappan, CEO of Verizon Media.
“Partnering with Microsoft enables us to bring together this premium inventory
with our ad tech, quality content and the most diverse, verified data in the
industry to connect marketers with their key audiences at scale.”

 

With
Microsoft properties reaching almost 500 million people every month, Oath Ad
Platforms will deliver high quality native ad opportunities across every page
of Microsoft News/MSN in more than 30 countries around the world. Native ads on
the MSN homepage and article pages offer a larger storytelling canvas for
brands, including some exclusive placements only available through Oath Ad
Platforms. As programmatic native inventory becomes available on additional
Microsoft properties, this inventory will also be available through Oath Ad
Platforms.

 

Today’s
announcement follows a strong year of native advertising growth; Verizon Media
closed 2018 with double digit growth in native advertising year-over-year along
with increased performance. Verizon Media will continue to make it simple for
marketers to align their brands with quality content at unparalleled scale, access
innovative ad formats, and leverage the most diverse, verified data in the
industry.

Verizon Media:

 

Verizon Media is a division
of Verizon at the intersection of media, advertising and technology building a
member-centric ecosystem created to serve billions. Verizon Media is shaping
the future as a global leader in digital and mobile. For more information,
visit www.verizonmedia.com.