With a view to achieving the objective of making available quality medicines at affordable prices, the Government has been taking several regulatory and fiscal measures from time to time.�� In order to provide further relief to the common man in the area of healthcare, a countrywide campaign for ensuring� availability of generic medicines at� affordable prices to all, in the name of �Jan Aushadhi�, was launched by the Department of Pharmaceuticals in November, 2008 in collaboration with the State Governments as a direct market intervention strategy.
Under the Jan Aushadhi Scheme, those Jan Aushadhi Stores proposed within Government hospital premises, a one-time financial assistance to the extent of Rs.2.50 Lakh (Rs.1 Lakh for furnishing, Rs.50000/- for computer and peripherals, Refrigerator etc. and another Rs.1 Lakh worth medicines to commence operations) is granted.� Besides, the Jan Aushadhi Stores run by private entrepreneurs/ pharmacists/Non-Governmental Organizations/charitable organizations that are linked with the Bureau of Pharma Public Sector Undertakings of India (BPPI), the implementing agency through internet will get an incentive upto Rs.1.50 lakh.� This will be given @ 10% of monthly sales subject to a ceiling of Rs.10,000/- per month upto a limit of Rs.1.5 lakhs.� In North-Eastern States, Naxal affected areas and tribal areas , the rate of incentive will be 15% and subject� to a monthly ceiling of Rs.15,000/- and total limit of Rs.1.5 lakhs.� The margin available for the Retailers is upto� 20% and for Distributors upto 10% has also been increased so as to ensure a reasonable level of profitability for them.
Presently 88 drugs and surgical and consumables are included in Jan Aushadhi Scheme.�� The available medicines (therapeutic category wise) available in the scheme at present are as under:
| S. No | Therapeutic category | No. of Medicines |
| 1. | Anti-allergy | 8 |
| 2. | Anti-infective | 127 |
| 3. | Anti-cancer | 10 |
| 4. | Antidiabetic agents | 25 |
| 5. | Central Nervous System disease | 25 |
| 6. | Cardio Vascular Agents | 66 |
| 7. | Eye Nose throat product | 2 |
| 8. | Eye disease | 4 |
| 9. | Gastro Intestinal Tract disease | 55 |
| 10. | Harmon | 3 |
| 11. | Non Opoidal Anti Inflammatory Drugs | 4 |
| 12. | Non-Steroidal Anti Inflammatory Drugs | 51 |
| 13. | Nutrient | 1 |
| 14. | Respiratory disease | 40 |
| 15. | Skin disease | 18 |
| 16. | Vaccine | 1 |
| 17. | Vitamins & Minerals | 28 |
| 18. | Miscellaneous | 20 |
| Total | 488 |