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With a view to achieving the objective of making available quality medicines at affordable prices, the Government has been taking several regulatory and fiscal measures from time to time.�� In order to provide further relief to the common man in the area of healthcare, a countrywide campaign for ensuring� availability of generic medicines at� affordable prices to all, in the name of �Jan Aushadhi�, was launched by the Department of Pharmaceuticals in November, 2008 in collaboration with the State Governments as a direct market intervention strategy.

Under the Jan Aushadhi Scheme, those Jan Aushadhi Stores proposed within Government hospital premises, a one-time financial assistance to the extent of Rs.2.50 Lakh (Rs.1 Lakh for furnishing, Rs.50000/- for computer and peripherals, Refrigerator etc. and another Rs.1 Lakh worth medicines to commence operations) is granted.� Besides, the Jan Aushadhi Stores run by private entrepreneurs/ pharmacists/Non-Governmental Organizations/charitable organizations that are linked with the Bureau of Pharma Public Sector Undertakings of India (BPPI), the implementing agency through internet will get an incentive upto Rs.1.50 lakh.� This will be given @ 10% of monthly sales subject to a ceiling of Rs.10,000/- per month upto a limit of Rs.1.5 lakhs.� In North-Eastern States, Naxal affected areas and tribal areas , the rate of incentive will be 15% and subject� to a monthly ceiling of Rs.15,000/- and total limit of Rs.1.5 lakhs.� The margin available for the Retailers is upto� 20% and for Distributors upto 10% has also been increased so as to ensure a reasonable level of profitability for them.

Presently 88 drugs and surgical and consumables are included in Jan Aushadhi Scheme.�� The available medicines (therapeutic category wise) available in the scheme at present are as under:

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