#1 New York Times and Wall Street Journal best selling author writes about MindChamps

�

SINGAPORE
-�Media OutReach�- 5 August 2019 -�MindChamps PreSchool Limited (MindChamps) has
joined the ranks of internationally-renowned brands as the latest case study by
Dr Joseph Michelli, featuring in his newest book The MindChamps Way -- How to turn
an idea into a global movement. � Dr Michelli chose to study MindChamps in the
same way as he did Airbnb, Mercedes-Benz, Starbucks and The Ritz-Carlton Hotel
Company.

�

In the book, Dr Michelli shares how the unique
philosophy and the values-driven strategies of MindChamps, with its growing
presence on the world stage, has the potential to fundamentally shape the
future of education systems across the globe, benefitting individuals,
families, communities and countries.

�

As a trained psychologist, Dr Michelli is deeply
passionate about MindChamps' impact. "What makes MindChamps special and other
businesses and leaders can learn from is how they take their teaching
principles and apply them to the entire company," he said.

�

The MindChamps Way -- How to turn an idea into a
global movement demonstrates how a strong big-picture philosophy
with a carefully planned and executed business strategy can inspire staff,
clients and unlikely range of interested
stakeholders . Detailing the research-driven pedagogy and
company culture of MindChamps, Dr Michelli highlights how the organisation's
best practices provide applicable learning points for business leaders and HR
professionals.

�

"While both Cesar Ritz and David Chiem have built
businesses that strive for transformational excellence, there is one
fundamental difference between MindChamps and The Ritz-Carlton Hotel Company.
That difference relates to the speed by which MindChamps has catapulted to
international prominence," Dr Michelli said.

�

Dr Michelli observed that the organisation's success
had been built on David's firm belief in the 3-Mind education model -- a
forward-thinking learning framework that seeks to collaborate with experts in
the fields of neuroscience, psychology, theatre and education -- in and outside
the classroom.

�

Beyond providing a roadmap for other companies to
learn from, the book also shares a brief history of how David overcame
adversity as a war refugee to lead and build a global preschool brand.

�

Lessons
from the Legends: The Michelli Experience

Dr Joseph Michelli will be in Singapore to conduct a
workshop on 6 August, sharing insights from the four great brands that he has
written about, including MindChamps. �

�

His book MindChamps Way -- How to turn an idea into a
global movement is now available at all major bookstores.

"The companies
(Mercedes-Benz, Starbucks & The Ritz-Carlton Hotel Company) featured in my
prior books demonstrate impressive brand power, but none of them have been in a
position to fundamentally shape society on par with�MindChamps."

About MindChamps PreSchool Limited

MindChamps PreSchool holds the�Number One position in
market share of premium range preschools�in Singapore, with a market
share of 38.5 per cent*.� Its growing global presence includes premium
preschools and enrichment centres in Australia, Abu Dhabi, Dubai, Philippines,
Vietnam, Myanmar and Malaysia.

Based on a cutting edge scientifically researched
curriculum, MindChamps is helmed by a highly-experienced management team and an
esteemed MindChamps World Research, Advisory & Education Team, chaired by world-renowned Neuroscientist Professor Emeritus
Allan Snyder (Fellow of the Royal Society).

MindChamps is the only educational institute to collaborate with
Professor Snyder on the empirical research of the 3 Minds model of education -
the Champion, the Creative and the Learning Minds, which is uniquely built into
the MindChamps curriculum.

MindChamps' unrelenting commitment to excellence in cultivating
young minds has led to the organisation being honoured with some of the most
sought-after industry awards in the Singapore education sector, as well as
industry-wide recognition in the fields of intellectual property, franchise
management and branding.

This includes being ranked amongst the top 50 of Singapore's
fastest growing companies in 2019 by The Straits Times and Germany-based global
research firm Statista, winning the Influential Brands� Top Brands Award and
the Superbrands� Mark of Distinction for five years in a row (2014 -- 2018), the
2017 Dun & Bradstreet Business Eminence Awards, and ranked top 1000 of
Singapore companies for 5 consecutive years in Singapore SME 1000 Awards (2011
-- 2015) and 8^th out of 50 top companies in the 2017 Enterprise 50
Awards.

*
Based on independent market research as of 15 September 2017.