Amul Launches High-Protein Cubes Packing 25g Protein for ₹80

Amul has officially rolled out its newest effort to capture India’s fitness-conscious consumers, launching a crunchy, savoury bite designed to match the nutrition profile of traditional supplements. In its latest product drop, amul launches high protein cubes that offer 25 grams of protein and 150 calories in a 38-gram pack priced at ₹80.

The product hits the market following a year of research and development aimed at packing protein powder-level nutrition into everyday snacking. Available directly on the Amul Shop app and official website, the snack comes in five flavours, including Peri Peri, Korean Kimchi, and Tandoori, with each single-serve portion accompanied by its own seasoning sachet.

What ₹80 gets you

According to NDTV Profit, the new launch is 65% protein by weight. That ratio puts the product well ahead of traditional dairy snacks like paneer or cheese in protein density, giving buyers a concentrated option that does not require cooking or mixing powders.

The company sells the item in boxes containing single-serve packs. Each pack is paired with a sachet of seasoning, allowing users to coat the crunchy cubes right before eating. By offering options like Korean Kimchi alongside classic Indian flavours such as Tandoori, the dairy brand is attempting to appeal to both younger tastebuds and traditional snackers looking to increase their daily protein intake.

Can a dairy cube fix India’s protein gap?

Urban consumers in India have spent years buying overpriced imported protein bars and chalky supplements to hit their daily targets. Amul’s aggressive price point is the real disruption here. Delivering 25 grams of protein for ₹80 directly challenges gym-goers who typically spend over ₹100 per scoop of whey powder. It makes high-density nutrition accessible on a budget, bypassing the inconvenience of carrying shakers or prep-heavy whole foods.

The success of the format will depend on whether consumers take to the texture. Formulating concentrated dairy proteins into a shelf-stable, crunchy snack without creating a rubbery mouthfeel is a technical challenge, which explains the long R&D period before the rollout.

From high-protein kulfi to savoury bites

This rollout is not an isolated experiment. As amul launches high protein cubes, it expands an increasingly aggressive protein-focused portfolio designed to reshape how Indians consume dairy snacks.

The dairy giant previously made waves when it introduced high-protein kulfi, an announcement that sparked a meme fest across social media platforms. While internet users joked about turning classic desserts into workout meals, the interest proved there is real demand for macro-optimised everyday foods. With the October 30 launch date marking its arrival, the focus shifts to whether these savoury cubes can transition from an online curiosity into a daily pantry staple across Indian households.

Frequently Asked Questions

How much protein is in Amul High Protein Cubes?

Each 38-gram single-serve pack contains 25 grams of protein and 150 calories. The product is 65% protein by weight, offering nutritional density similar to a scoop of protein powder.

What flavours do the Amul High Protein Cubes come in?

The cubes come in five flavours, including Peri Peri, Korean Kimchi, and Tandoori. Each box contains single-serve packs accompanied by individual seasoning sachets.

Where can you buy Amul High Protein Cubes and what do they cost?

The cubes are priced at ₹80 per 38-gram pack. They are available for purchase online through the Amul Shop mobile app and the official Amul website.