DUBLIN--(BUSINESS WIRE)--The "Asia-Pacific Ready to Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)" report has been added to ResearchAndMarkets.com's offering.
The Asia-Pacific Ready to Drink (RTD) Coffee Market is projected to grow at a CAGR of 3.5% during the forecast period (2022 - 2027).
The instant nature and convenience offered by RTD coffee are important drivers. The nature of the product makes it a highly trend-driven market, and as such, a certain element of innovation is constantly in demand.
The growth indicated a significant increase since 2012 due to rising economies, hectic work culture, busy lifestyle and the growing trend of health consciousness among consumers. The increase in disposable income in the developing economies is another factor triggering the growth rate of the RTD coffee market in this region.
Key Market Trends
Bottled RTD Beverages Gaining Momentum
Packing of all beverages by almost all major players are made more attractive, so as to increase the sales of their products. Also, packages in various quantities are made available for easy usage. Glass bottles and pet bottles are widely used around the world. Pet bottles are preferred more than the traditional glass bottles, as new technology enables these bottles to do more than just hold beverages. These bottles aid in improving the shelf life and preservation apart from being available in economic formats. Pet bottles are manufactured in such a way that consumers can either heat or cool the coffee depending on their requirements. These hot/cool bottles come in handy 'grab and go' sizes and can be used conveniently. Products in bottled format can be consumed all at once or can be stored. Caps or lids over these bottles also play an important role as they preserve the freshness and aroma of the drinks.
Japan Occupies The Leading Position
Based on geography, the emerging markets of Asia-Pacific present a very high volume potential. Japan occupies the leading position here followed by Australia, China, and India, because of its large population and exponential growth of coffee consumption, represents a huge potential market. The region is expected to witness to high growth rate during the forecast period. The increased RTD coffee consumption in China is largely owed to convenience and a malleable flavor profile. The rising disposable incomes in India increases the demand for convenience food, such as RTD coffee. The Indian RTD coffee market is majorly driven by strong demand from younger consumers amidst thriving cafe culture. The major constraint for the market is in adapting to regional tastes and preferences. Japanese, where consumers are habituated to hot or freshly ground coffee, take considerable time and reluctance in adapting to the new tastes. Extensive marketing and use of locally sourced products are essential in countering this perception.
Key Topics Covered:
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Packaging
5.1.1 Bottles (Glass & Pet)
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail
5.3.5 Rest of Asia-Pacific
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Starbucks Corporation
6.4.2 Bulletproof 360
6.4.3 Ajinomoto General Foods Inc.
6.4.4 Asahi Group Holdings Ltd.
6.4.5 Coco-Cola Company
6.4.6 Pepsico Inc.
6.4.7 Monster Beverage Co.
6.4.8 Lotte Chilsung Beverage Co.
6.4.9 Dunkin' Brands
6.4.10 Dr. Pepper Snapple Group
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
- Starbucks Corporation
- Bulletproof 360
- Ajinomoto General Foods Inc.
- Asahi Group Holdings Ltd.
- Coco-Cola Company
- Pepsico Inc.
- Monster Beverage Co.
- Lotte Chilsung Beverage Co.
- Dunkin' Brands
- Dr. Pepper Snapple Group
For more information about this report visit https://www.researchandmarkets.com/r/k1l4m6
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