Asia’s Leading Women’s Fashion Brand – Love, Bonito – Expands Relationship with Adyen to Meet the Needs of Millennial Shoppers in Singapore

This collaboration delivers frictionless
payment transactions to meet the needs of Spendsetters at the newest Love,
Bonito store in Singapore


SINGAPORE - Media OutReach - 13 December 2018 - Love,
Bonito, Singapore's largest home-grown women
's fashion brand has embarked
on a partnership with Adyen, the payments platform of
choice for many of the world's leading companies, to optimize its payments
process and checkout experience across both the brand's online and offline
platforms. Love, Bonito's latest store at Jem offers a unified commerce
through Adyen's point-of-sale (POS)


"The fashion and retail industry is one that is
always evolving and businesses like ours need to continuously innovate
to remain ahead of the curve. By partnering with Adyen,
we are able to offer our customers a seamless payment experience
that works for our millennial audience," said
Dione Song, Love, Bonito's
Chief Commercial Officer. "Adyen offers us a unified
commerce solution that aligns with our ongoing business strategy to creating
meaningful in-store experiences that enable easier and more f
rictionless customer experiences."


Love, Bonito's fashion-forward customers fall into
the Spendsetter category.  Spendsetters[1] are
a rapidly expanding category of shoppers who embrace technology and set trends
for how people shop and spend.  This
group make up 55% of Singaporean shoppers -- they are avid users of technology and demand seamless digital and offline
shopping journeys. This reflects in payment method preferences.  While cash and credit cards are still the
preferred mode of payment for everyday transactions, Spendsetters increasingly
look for contactless payments.


Through the collaboration with Adyen, Love, Bonito will
be able to offer a unifie
d payment experience across its online and
offline stores. Adyen's all-in-one payments
solution allows Love, Bonito to tailor and enhance customer
shopping experiences, thereby improving brand loyalty. Additionally,
manages Love, Bonito's transactions across its global e-commerce platform,
serving customers across the region from Hong Kong to Australia and the United


"To encourage brand loyalty, Love,
Bonito is putting the customer at the center of its business by creating a
unified experience across online and offline sales channels. They
know that for Spendsetters, shopping with a smartphone is a given, so tailored
experiences are crucial to continuing to build loyalty and trust.  As a company, Love,
Bonito is working hard to deliver a trusted and seamless experience that
enables them to increase their footprint into regional markets as well as to
optimize existing customer conversions. We are excited to be working with Love,
Bonito, a vibrant and innovative brand in the fashion space that understands
the importance of unified commerce in the customer journey," said Warren
Hayashi, President of Adyen, Asia-Pacific.


For more information, please visit


About Adyen

Adyen (AMS: ADYEN) is
the payments platform of choice for many of the world's leading companies,
providing a modern end-to-end infrastructure connecting directly to Visa,
Mastercard, and consumers' globally preferred payment methods. Adyen delivers
frictionless payments across online, mobile, and in-store channels. With
offices across the world, Adyen serves customers including Facebook, Uber,
Spotify, Cathay Pacific, Grab, Klook, Lorna Jane,, and


About Love, Bonito

Love, Bonito prides itself on being the best and largest vertically
integrated, omni-channel women's fashion brand in the region today. Founded in
2010, the team now compromises 150 people across the region, with headquarters
in Singapore and country offices in Indonesia and Malaysia. Additionally, the
homegrown label boasts a retail franchise in Cambodia, and e-commerce shipping
internationally to other parts of the world including Hong Kong, China,
Australia, New Zealand, United States, Canada, Japan, Philippines, Vietnam,
Thailand and Brunei.


Spearheaded by a strong, ambitious all-Asian female senior management
team, Love, Bonito has its sights set on becoming Asia's very own lifestyle
group in the likes of Inditex, laying the groundwork to develop a successful
umbrella of lifestyle brands that cater to the everyday modern woman.


With its unique positioning as a brand renowned for its mastery of the
Asian fit, Love, Bonito will continue to build on its omni-channel roots and
female-focused offerings. Supported by its Series B funding from January 2018,
which totalled an approximate USD 13 million, it is also one of the few
profitable start-ups in the region.


In the midst of exponential growth, Love, Bonito remains committed to
staying relational and customer-centric, with outreach and engagement efforts
such as styling workshops and other community activities. Love, Bonito also
organises regular focus group studies to better serve its customers as part of
its commitment to delivering stylish designs at exceptional prices, without
compromising on value.

For more information, please visit:


[1] Source: 451 Research
Global Unified Commerce Forecast
was conducted and written by 451 Research
and commissioned by Adyen


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