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Attentive Launches in APAC Region as Global Expansion Continues

SMS-first platform leader opens in Australia to empower brands to create personalised experiences and drive revenue

SYDNEY--(BUSINESS WIRE)--Attentive, the conversational commerce platform, today announced it is continuing its global expansion with an office opening in Australia�the first establishment in the APAC region and second regional office outside of the US.

More than 87% of consumers in Australia said they would like to receive texts from brands or are already subscribed to a brand�s text message program. This significant interest from consumers presents a key opportunity for marketers to leverage the Attentive platform to better engage with their customers and drive incremental revenue through conversational commerce.

"We�re thrilled to build the next pillar of international expansion in Australia to unlock the full value of our SMS-first platform to brands," said Anup Khera, VP and GM of International at Attentive. �While Australia is familiar with text messaging as a marketing channel, there is a desire to drive higher ROI via personalization and move away from bulk SMS sending. Our world-class technology is known for top-performing list growth tools, advanced audience management, and targeted two-way messages that create a superior customer experience at every stage of the shopping journey."

More than 8,000 brands work with Attentive, powering hyper-personalised marketing programs that drove over $15 billion USD in 2022 globally. The company has continued to expand its conversational platform with products such as Attentive Concierge for two-way conversations that combines AI-assistance and live agents, and LiveSMS that replaces traditional chat to allow real-time answers from agents.

Attentive already has interest in the region, facilitating SMS marketing programs for brands like Charlotte Tilbury, CASETiFY, Cupshe, HartCo. Home + Body, and more.

�At Lexer, we believe partnerships are key to unlocking the full potential of our technology. We take a fundamental approach in aligning partnerships to the joint value we create for our clients,� said Aparna Gray, Vice President of Marketing at Lexer. �Attentive has been instrumental in helping us deliver personalization in SMS with Lexer�s CDXP insights. We�ve witnessed firsthand how our collaboration has flourished for clients in the North American market, and we are excited to grow our shared commitment to innovation in APAC.�

To lead the local market, Zach Hotchkiss has been appointed as Regional VP of APAC and will build out Attentive�s presence in Australia.

Come visit us at Retail Fest 27 - 31 March and tune into The Marketing Mix: Personalisation Strategies to Drive ROI, a webinar in partnership with Lexer, the leading customer data platform for retailers, on 26 April.

About Attentive

Attentive is the leader in conversational commerce, reinventing business-to-consumer communication. The SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalised communications, Attentive drives billions in e-commerce revenue, and over 8,000 leading brands rely on Attentive to deliver powerful commerce experiences.

To learn more about Attentive or to request a demo, visit Attentive.com or follow us on LinkedIn, Twitter, or Instagram.



Annie Lee

[email protected]

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