B2C E-Commerce Market in MENA to Double in Size Between 2019 and 2022, Reports

According to the findings of a new report released by Hamburg-based E-Commerce research specialist, online retail sales in the Middle East and North Africa are projected to double by 2022. The publication “MENA B2C E-Commerce Market 2019” covers the leading online retail markets in the region, summarizes the key trends and sheds light on consumers’ preferences.

Hamburg, Germany, August 09, 2019 --( Egypt outshines the rest of MENA in online retail sales growth

By 2022, B2C E-Commerce sales in the Middle East and North Africa (MENA) are projected to increase two-fold compared to 2019, according to forecasts cited by The two largest markets are Saudi Arabia and the UAE, while Egypt is leading in terms of the growth rate. Mobile shopping is one of the major drivers for online retail sales development in MENA, with more than one in two online consumers shopping with their mobile phones.

Electronics and fashion are the top products in MENA’s B2C E-Commerce

The immense growth potential draws the attention of regional and international E-Commerce retailers to the Middle East and North Africa. Consumers also increasingly show interest in cross-border online shopping from global E-Commerce platforms such as AliExpress and Amazon. The leading product categories bought by MENA’s digital buyers are electronics, fashion and health and beauty items.

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Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

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