Chiayi Excellence Products Marching Into Singapore Prime Markets for a 1-week Pop Up Store

TAIPEI, TAIWAN – Media
OutReach – 20 October 2019 – Located in the southern region of Taiwan,
Chiayi County possesses an incomparable geological environment, and is crossed
with the Tropic of Cancer at 23.5°; the area abounds in agricultural products
from the renowned Alishan and Jianan Plain, and fresh aquatic products from
Budai and Dongshi Fishing Port, where excellent cultivation and breeding
technology has forged exceptional agricultural specialties in Chiayi. In order
to introduce the superior products from Chiayi to the international market, the
Chiayi County Government is working with Singapore Prime Supermarket for the
first time, and will be organising a Chiayi Excellence Pop Up Store in Prime
Supermarkets between 21st October and 27th October, allowing Singaporean
citizens to savour the excellent produce from Chiayi. 

Weng Chang-liang,
magistrate of Chiayi County, expressed that: “the concept of “Chiayi
Excellence” that was launched recently hopes to allow local Singaporean
citizens to be familiar with the excellent and fresh agricultural specialties
from Chiayi County, and this collaboration with Singapore Prime Supermarket for
the first time has integrated pop up store with transitional agricultural
products and cuisines, hoping to introduce Chiayi’s agricultural specialties to
Singapore!”

The
pop up store event hopes to probe into local citizens’ recommendations
regarding Chiayi Excellence products, which can be used as subsequent
evaluation and reference for businesses when marching into the Singaporean
market, whereas Prime Supermarket also took a fancy to Chiayi County’s affluent
agricultural resources, and hopes to introduce Chiayi Excellence products for
Singaporean citizens, which explains its active participation.