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China Dongxiang Appoints Huang Zitao as Kappa’s Brand Ambassador

Launches “I Make My Own Trend” Branding Campaign

 

HONG KONG, CHINA - Media
OutReach - 7 August 2019 - The leading international sportswear
brand enterprise in the PRC, China
Dongxiang (Group) Co., Ltd.
("China Dongxiang" or "the
Company", together with its subsidiaries, "the Group", HKEx
stock code: 3818) is pleased to announce
that
it
has appointed Huang Zitao, a well-known celebrity and fashion icon in China,
as
its brand ambassador for Kappa, an internationally renowned fashion sportswear brand. Kappa will collaborate
with Huang Zitao to launch
a branding campaign "I make my own trend",
calling for more like-minded trendsetters to create and witness
unlimited possibilities of the future together.


First
established
in 1916, Kappa was born with a strong fashion DNA. After years of continuous innovation, Kappa has become one of the most renowned fashion
sportswear brands in the world. In recent years, Kappa has devoted to
developing creative ideas from classics. Combined with current
disruptive design trends, Kappa has launched a series of hottest product lines, such as BANDA, KOMBAT, WMNS, reshaping the definition of fashion. Inheriting from its historic brand character, Kappa kept breaking its boundary and crossing-over with different industry players and brands to
create numerous irreplaceable retro classic products,
exploding
in popularity
and bringing new innovation to the retro sports trend.


The partnership between Kappa and Huang Zitao perfectly showcases Kappa's brand characteristics of "Self, Color, Sports". As a popular C-POP singer and songwriter, Huang Zitao conveys the message of "Love and Dream" to
the audience through his music and advocates positive energy among them. As an actor, he presents different
roles with his truth heart. As a fashion icon with unique sense on sports
and fashion trends, his courage and uncompromising spirit has injected a new
vitality into Kappa, showing the strong
character of the brand, calling on young people to hold on to their dreams and express
themselves.


Mr.
Zhang Zhiyong,
CEO of China Dongxiang, said, "We are very pleased to have Huang Zitao
become
Kappa's brand ambassador. We believe that the image of Huang Zitao, as a fashion trendsetter who always pursues breakthroughs, is in line with Kappa's brand value. We look forward to the new insights and surprises
to be brought
by
this collaboration, demonstrating our brand's character of "Self, Color, Sports" and together
creating greater brand
value
for Kappa."




About China Dongxiang (Group) Co., Ltd. (Stock code: 3818)

China Dongxiang (Group) Co., Ltd. is a leading international sportswear
brand enterprise in China which has been listed on the Main Board of the Hong
Kong Stock Exchange since 10 October 2007. The Group is primarily engaged in
the design, development, marketing and wholesale of branded sportswear in
China. Currently, China Dongxiang owns all rights to the internationally
renowned Kappa brand in China, Macau and Japan. On 1 May 2008, China Dongxiang completed
the acquisition of PHENIX, a Japanese sportswear enterprise. PHENIX is the most
popular ski brand in Japan with the largest market share, as well as a
well-known brand in the international market.

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