BERLIN, GERMANY - Media
OutReach - 18 September 2018 - Hong Kong
named World's 10th largest market by total outbound spending in 2016(*1),
but ranked top among world's 10 largest markets by capita, and spending
In 2017, Hong Kong spent US$25.5 billion on international tourism, up
5.8%; More visited destinations like Japan (up 21.3% to 2.23 million), Thailand (up 9.5% to
820,000), and Australia (up 13.8% to 282,100). Outbound package tour in first
six months of 2018 grew 14.8% (*2) !
In survey on public visitors of ITE Hong Kong 2018, the city's
only travel fair which collected over 3000 replies, 84% prefer traveling in FIT or private
Totaling 90055 in two days, ITE's
public visitors are mature (67% aged between 35 and 64) ; and well
educated (university 42% & post secondary 32%) ! Many have multiple
holidays in past year - 13% had six or more holidays, 44% had three to five,
40% had one to two, and only 2.5% no holiday.
Their outlook positive: 49%
spending more in next 12 months, 27% maintaining and only 5% reduce
spending! On destinations to visit within next two years, 54% picked East and
North-east Asia, 42% South & South-east Asia, and 39% Europe etc.
They enjoy theme travel too! For
examples, Culture & Historical, Gourmet Tour, Cruise, Eco-tourism and
Outdoor each drew over 30% positive responses etc.
Tech savvy and likely English
speaking, 60% prefer book online directly with suppliers like airline and
hotel, and 19% interest in joining tour at destination. Coincidentally, 63%
interest in booking holiday and 55% attending seminar in ITE. So
realistic for foreign sellers dealing directly with Hong Kong Affluent FIT !
Combining leisure and MICE travels,
ITE Hong Kong 2018 was attended by 666 exhibitors (87% from abroad and China)
with some 180 present MICE products; and in two trade days which require
registration for admission, 12460 buyers and visitors with 73% from Hong Kong
and 21% from mainland China; while by sectors 6580 from travel agents or
operators and 2567 MICE or corporations.
Notes: *1 UNWTO World Tourism
Barometer March 2017
*2 Travel Industry Council
Hong Kong July 2018