CloudCherry Customer Experience Platform Signs Up Alyasra Fashion, Extending Its Reach in the Middle East Region

Customer Experience Management platform CloudCherry has signed up retailer Alyasra Fashion to continue its expansion into the Middle East market.

Kuwait, Kuwait, February 18, 2016 --( Customer Experience Management platform CloudCherry has signed up retailer Alyasra Fashion to continue its expansion into the Middle East market.

Alyasra Fashion, a regional leader in the space of fashion retail, needed a systematic process for collecting customer feedback and a solution that would help them understand their customers� needs and expectations. Moreover, without any tangible customer insight, the sales and marketing teams were finding it difficult to enhance the customer experience.

The fashion retailer came across CloudCherry and found its feedback collection and customer analytics platform to be simple and seamless. Using CloudCherry, Alyasra started to collect customer feedback across its multiple stores, and also access the collated customer data along with insight into customer trends, all in
real-time. With this data, the retail brand was then able to analyse its overall customer experience strategy and also understand the customer journey better.

Alyasra Fashion chose the fast growing start-up as its customer experience platform due to the CloudCherry Insights Dashboard � one centralized location that tracks customer delight as a single measurable and trackable metric. With CloudCherry, Alyasra Fashion have started using customer sentiment data in taking day-to-day business decisions and are seeing impactful results in terms of improved customer experience.

With the addition of Alyasra Fashion to its client list, CloudCherry briskly continues its venture into the Middle East. The product start-up has already signed a number of big Middle East Brands from various different sectors ranging from hospitality to retail.

�We recommend that any customer facing business should be using CloudCherry. It showed us the importance of staying connected with our customers and their data to improve and monitor our business,� said Junaid Durrani, Marketing Manager, Alyasra Fashion.

�We�re extremely pleased to start our relationship with Alyasra Fashions and the great portfolio of brands they represent in Saudi Arabia. Markets like Saudi Arabia & the Middle East are rapidly adopting global technology solutions for their business needs, and are also confidently working with startups to solve their requirements. The market is definitely looking at Customer Experience being their key to global growth, and we are confident of great success!� said Prem K Viswanath, Chief Brand Officer, CloudCherry.

About CloudCherry
CloudCherry is a Customer Experience Management product company that helps brands track, measure and improve Customer Loyalty, Customer Delight and Profitability through Omni-channel and Real-time Feedback Management and Customer Analytics.

CloudCherry is preferred by several large brands such as HDFC Bank, Titan Company, and Alyasra Fashion amongst others, and helps them measure Customer Delight and the Net Promoter Score through its cutting edge, cloud-based platform. Funded by The Chennai Angels and IDG Ventures, CloudCherry is a graduate of the Microsoft Ventures Accelerator, Winner of CII's Best IT Startup of 2014, Part of the NASSCOM Emerge Top 50 Product Companies in India, with offices in Chennai, Bangalore and Singapore. Visit for more information.

About Alyasra Fashion
Alyasra Fashion is a fashion retail business in Saudi Arabia with 10 locations in Riyadh and the same number in Kuwait. The brand is focused on enriching their customers� lives through high quality fashion and services. Visit for more information.

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