Additionally, to tackle the misleading advertisements, the complaints received by the Department of Consumer Affairs are handled through the Advertisement Standards Council of India (ASCI), a voluntary self-regulatory body of Advertisement Industry, through an Memorandum of Understanding (MoU).
The Parliamentary Standing Committee on Food, Consumer Affairs & Public Distribution in its 9th report on the Consumer Protection Bill, 2015 has recommended stringent provisions for tackling misleading advertisements as well as fixing responsibility on endorsers/celebrities.
The Press Council of India takes cognizance, suo-motu, or on complaints of the contents in print media which are in violation of the �Norms of Journalistic conduct. Similarly all advertising channels appearing in private satellite TV channels are regulated in accordance with the Advertising code stipulated by Ministry of Information Broadcasting.
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