Shopee became the launchpad for his vision, connecting him to customers across Malaysia and beyond. Today, as a brand ambassador for Shopee’s 11.11 Big Sale campaign, he continues to inspire local entrepreneurs to take bold steps and pursue their own ambitions, serving as a reminder of what’s possible when passion meets opportunity.
Overcoming Early Challenges Through Learning and Support
Dato’ Sri Aliff Syukri was among the first local entrepreneurs to bring his business online. “As an entrepreneur, I saw that online business had great potential. Everyone in Malaysia was shopping on Shopee, so it was natural for me to join the platform to reach more customers nationwide,” he shared.
Like many entrepreneurs venturing online for the first time, he faced his fair share of challenges. “When I first started, I didn’t know how to run an online business or even understand its format. I had no followers and no network at all,” he recalled. Determined to learn, he made full use of Shopee’s resources, including onboarding guides, seller workshops, and one-on-one support from his dedicated relationship manager. His persistence paid off over time as he learned to optimise product listings, manage inventory, and engage with customers effectively.
Growing Beyond Borders with Shopee’s Tools and Features
As his business grew, he explored ways to reach more Malaysians beyond Selangor and Kuala Lumpur. Through Shopee Live, he was able to showcase his products in real time and connect with his followers directly. This live interaction helped him achieve an average 4X year-on-year increase in his store orders. He also leveraged Shopee Video to create engaging short-form content to promote the quality and authenticity of his products and reach new potential customers. His efforts to engage customers via Shopee Live and Shopee Video helped him gain up to 53,000 new buyers.
Inspiring the Next Generation of Local Entrepreneurs
Now, as a brand ambassador for Shopee’s 11.11 Big Sale campaign, he views his role as more than just representing a brand; it’s about inspiring others to take that first step. Reflecting on his journey from humble beginnings to managing multiple successful businesses, he takes pride in how far he’s come. His story embodies the entrepreneurial spirit and pioneer mindset that Shopee champions.
Dato’ Sri Aliff Syukri hopes to inspire young Malaysians to explore the possibilities of online entrepreneurship. “If I could advise my younger self and young Malaysians, it would be this: don’t be afraid to start small. Every successful business begins with a start. Keep learning, keep adapting, and trust your journey,” he said. As a firm believer in empowering others, he resonates deeply with Shopee’s Rai Lokal mission, which supports homegrown entrepreneurs with the tools and platform to grow. “Being Shopee’s brand ambassador is more than a business collaboration. It’s a recognition of every late night spent chasing my goals and a reminder that with persistence and belief, anyone can turn their dreams into reality,” he added.
Continuing His Journey with Shopee
Looking ahead, he’s eager to broaden his business horizons by introducing new products across food and household categories that cater to Malaysians’ everyday needs. This next chapter marks an exciting evolution in his journey — one driven by his passion for innovation and commitment to serving his customers better. As he continues to grow, he remains deeply rooted in the platform that supported his rise from the start.
“Shopee has always been a trusted platform for Malaysians, and I believe it will continue to stand the test of time. I want to keep growing alongside a platform that supports local talent and be part of its journey forward,” he shared.
Shop with Dato’ Sri Aliff Syukri this 11.11 Big Sale
As the Shopee 11.11 Big Sale campaign approaches, shoppers can explore products from Dato’ Sri Aliff Syukri and other local brands while supporting homegrown businesses. Enjoy Daily Superstar Livestreams, 50% off Lagi Murah deals, and exciting games for a chance to win a brand new iconic Malaysian car! The 11.11 Big Sale is the perfect time to shop, celebrate local talent, and join Malaysia’s biggest shopping event of the year!Hashtag: #Shopee10thAnniversary #Shopee
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Shopee
Shopee is the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
