SINGAPORE�-�Media OutReach�-�24 July 2019�- evian�, the No.1 Global brand in Mineral Bottled Water[1], has unveiled the launch of a
brand-new creative in Asia, themed "I Wanna
#Liveyoung", which embraces
diverse, multi-dimensional attitudes towards life. The
campaign officially launched at a regional media event in Taiwan on [11th
July 2019].
evian�'s I Wanna
#Liveyoung campaign is inspired by and celebrates the
multi-dimensional spirit of millennials and their multi-hyphenate mindset. Defined
as living a life full of vitality and experiences,
a multi-hyphenate is
insatiably curious, playful and has a progressive approach to life. They live multiple
lifestyles spanning multiple disciplines -- such as travel, entrepreneurship,
fashion, health and wellness. Never confining themselves, they are the ones who say, "I Wanna".
Despite increasing pressure to excel and conform to
societal expectations, Millennials in Singapore are determined to live a full
and purposeful life2. The campaign positions
evian� as one of the enablers of a life of one's own design, giving people a
moment of respite from this pressure. Their desire to achieve what they want
with confidence and power relates closely to evian's spirit of #LiveYoung.
Sharing more about the campaign's creative vision, Franck Escudier, Marketing Director, evian� International said "evian�'s I Wanna #Liveyoung campaign celebrates those who do not settle for just one path. It's for the multifaceted,
the ones with aspirations and a thirst for life. Our
youths today embrace an inspirational attitude -- to be and do what they want, paving
their own way in life -- that is a true testament to living young with evian�."
Embracing The Multi-Hyphenate Lifestyle
The
new creative features eye-catching, modern and playful visuals brought to life
with evian�'s ambassador,
Ella Chen -- Taiwanese popular
singer, actress, and founder of Ehalo Entertainment. Speaking recently on 17th
June 2019, at her first-ever birthday party since her singing debut seventeen
years ago, Ella said "I believe all of us
embody a multi-hyphenate lifestyle deep within and there isn't just one thing
that defines us. As an entrepreneur, artiste, mother and fitness coach. the multi-hyphenate
lifestyle is more than a label; it is an attitude that involves the heart, body
and soul. I'm excited to be collaborating with evian� as we embrace the multi-dimensional spirit, while at the same time
adopt values of satisfying our insatiable curiosity to do what we 'wanna' do."
WIN
A TRIP TO ANYWHERE! (Islandwide Promotion)
As part of the campaign's activation, evian� will be offering a trip to
anywhere in the world -- enabling a
starting point for anyone to define how they want to do things on their own
terms, and be inspired to explore a possible career or lifestyle path. From now
till 30th September 2019, stand a chance to win a trip to anywhere
in the world, worth $5,000 (flights and hotels) with every purchase of 2
bottles of evian� natural mineral water.
To participate, all you have to do is:
Step 1: Purchase two bottles
of evian� natural mineral water from any
participating retail outlet
Step 2: Scan the QR
code on the bottle necktag or visit https://winatriptoanywhere.evian.com/en_sg to register your details and receipt number
Remember to set your account to 'Public'
for your entry to be visible. Contest is exclusive to Singaporeans and
Singapore Permanent Residents only. Please refer to the contest's Terms and
Conditions.
For more information, visit https://www.evian.com/.
High-res
images:
https://www.dropbox.com/sh/ptf3kqui9mi9ut0/AACpXe8IeEYFluilKbV7lP_Pa?dl=0
[1] Euromonitor International
Limited
[2]�2019 Deloitte Millennial Survey
About evian�
evian� natural mineral water comes from the
heart of the French Alps, a unique geological site in the world. For more than
15 years, it travels through the rocks, where it is enriched with essential
minerals. The brand has been working for over 25 years to preserve natural
surroundings of the source, in an effort to preserve evian� natural
mineral water's exceptional quality for generations to come. Naturally pure and
uniquely balanced, evian� natural mineral water is a healthy choice
throughout the day.
evian� Natural Mineral Water retails in 6 sizes: 310ml,
330ml, 500ml, 750ml, 1L and 1.25L, at all leading supermarkets, hypermarkets,
convenience stores and e-commerce platforms, as well as selected hotels,
restaurants and cafes.
About evian� Sustainability Commitments
In January 2018, evian� announced it
will make all of its 100% recyclable plastic bottles from 100% recycled plastic
by 2025, a move that will see the natural mineral water brand adopt a 'circular
approach' to its packaging usage, where packaging is kept within the economy
where it belongs and out of nature. evian� aims to achieve its 2025
commitment to becoming a circular brand through pioneering partnerships and
collaborations, redesigning packaging, accelerating recycling initiatives and
recovering plastic waste from nature.�
For more information: https://circular.evian.eco/
