New white paper explores parity to
personalisation and�how they can be used to maximise direct bookings.
�
SINGAPORE - Media OutReach - 27 September
2018 - Fastbooking, leading-edge
e-commerce solutions specialist for independent hotels and regional chains and Triptease,
award-winning provider of industry-leading Direct Booking Platform, today
announces the release of their joint white paper, "Maximise Conversion by
Understanding your Guest." This white paper provides an in-depth view of the
Asia Pacific online booking market, based on close analysis of approximately
500 Fastbooking hotel chains. It also aims to help hoteliers to understand the
fundamentals of guest behaviour and web optimisation in the Asia Pacific.
�
This
report provides a comprehensive understanding of
- The importance of parity
- Learning from guest
behaviour to optimise your website - How booking engine
conversion rates and booking value are impacted by lead time - How guest booking
behaviour varies by device.
From
our findings, hotels in Asia Pacific are undercut 30-40% of the time have a 31%
lower rate conversion on their website. That's a huge swathe of revenue missed
out if hotels do not tighten up on parity.
�
Getting
familiar with your website performance data is key to the process of optimising
your site and driving direct bookings. This will also allow you to tailor
compelling content to the guests most likely to convert.
�
Click to read the analysis.
�
Fastbooking and Triptease
will also be sharing best practices to hoteliers on 18 October 2018 @ Google Asia Pacific. Complimentary registration
online at www.hoteldigitallab.com/singapore.
�
Notes to Editors:
Members of the press are
welcome to request for interviews with Fastbooking and Triptease to gather more
information on market trends and statistics.
About Fastbooking
Fastbooking offers leading-edge e-commerce solutions for hotels to boost
their direct sales strategy. Our solutions are
based on a cutting-edge cloud platform and our proven expertise in
digital marketing enabling hotels to boost
brand visibility and promote online sales through online and mobile channels.
Our local experts offer daily support to hoteliers, in more than 90 countries,
to help them leverage our solutions and retain their independence.
�
Founded in 2000, Fastbooking is the specialist for digital solutions
dedicated to independent and regional chain hotels. For more information, please visit fastbooking.com or email:
[email protected] for a better solution to your challenges.�
About Triptease
�
Triptease empowers hotels
to recapture guest relationships, increase direct bookings and learn from every
interaction to improve their overall web experience. With Triptease, hoteliers
can use industry-leading data to free themselves from a reliance on OTAs. The
Direct Booking Platform integrates with a hotel's website and booking engine,
allowing hoteliers to personalise and continuously improve the guest experience
using targeted messaging, automated live chat assistance and industry-leading
parity management tools. Get in touch at [email protected]
for more information.
