• Debunking the
  myth of alternative financing
• Testimonial of
  how NICE successfully raises capital via SeedIn crowdfunding platform
• "SME Give Back"
  was launched

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SINGAPORE -�Media OutReach�- 19 December 2018�-�In
today's business world, all businesses, be it big or small, faces the true
world challenges and tribulations of raising cash flow for business expansion.
NICE Supermart (NICE) is one such example.

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At
one point of time, NICE too faced the cash flow challenges, which resulted in
many missed business� opportunities. The
idea of 'borrowing money' was previously seen as a taboo topic and having a
dramatic impact on businesses looking to scale, whereas actually, the seeking
of funds for business expansion is commonplace in businesses all over the world.
Acknowledging that, Nice abandoned this negative stigma and decided to seek
alternative financing.

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Having
known that SeedIn has been supporting SMEs over the years through alternative
financing, Nice contacted Seedin and was subsequently successfully on-boarded
to Seedin's platform after going through stringent credit risk assessment
process. In addition, the crowdfunding campaign being 100% subscribed is a
clear indication that Nice was fully supported by SeedIn's community.

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Being
a beneficiary of Seedin's crowdfunding campaign, NICE is grateful to the
support it had received and wish to give back to the community. After much
discussion with Seedin, "SME Give Back" campaign was launched.

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Embracing
this 'SME Give Back' campaign, NICE Supermart manager Mr Fabian Lee, said the
thought behind the company's action was simple, "It's just a case of
giving back to the community for their stamp of approval and overwhelming
support. And truth be told, it was our first experience with the concept of
crowdfunding. The reality of receiving funding support from a community was
quite surreal. And we are grateful. " Mr Lee said.

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The
give back comes in various forms of deals and discounts specially curated by
SeedIn and partnering SMEs. To show their appreciation for the support they
received, the NICE Supermart products featured on SeedIn's App are at going for
at least 30% discount.

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Given
the non-banking nature of crowdfunding and how it garners the support of
society at large to provide financing to companies in general, SeedIn is poised
to provide more exciting options and opportunities within the business and
general community, bringing forth a new age of Singapore's "Kampung Spirit".