Honda Cars India launchesAll-New Sporty Lifestyle Vehicle ‘Honda WR-V’ in India

Honda Cars India Ltd. (HCIL), leading manufacturer of passenger cars in India, today introduced its much-anticipated new model, Honda WR-V. The WR-V is an all-new Sporty Lifestyle Vehicle based on Honda’s globally successful Jazz platform. It features a Sporty and Sophisticated exterior design, high quality spacious interiors with advanced equipment, top of the class fuel efficiency, powerful performance and full range of safety features.

WR-V is the first model developed by Honda R&D India along with Honda R&D, Japan, to match the needs and aspirations of young Indian customers who are looking for status, comfort and have an active lifestyle. The R&D in India has specifically worked on design & engineering concept suitable for right-hand drive and India-exclusive powertrains.

Speaking on the occasion, Mr. Noriaki Abe, Chief Operating Officer, Regional Operations (Asia & Oceania), Honda Motor Co., Ltd. said, �The WR-V is an all-new premium model in the Honda family and features the brand’s global DNA. Based on Honda’s most successful platform world-wide, WR-V has the best of Honda technology and design. India is the first country to manufacture and launch the Honda WR-V in the world which is testimony to Honda Motor Company’s commitment to the Indian market.”

Speaking at the launch, Mr. Yoichiro Ueno, President and CEO, Honda Cars India Ltd. said, “The fast-evolving Indian market has shown strong demand for compact vehicles that are stylish, comfortable and have premium features. With the launch of the Honda WR-V, we would like to provide joy for recreational usage and comfortable driving for daily use in the city for customers in India. We are confident that WR-V will help us to fortify our premium image in all segments.”

“We are extremely thankful to our customers in India for their faith in the brand,” he added. The WR-V has been developed under the concept of “Refresh for Urban India” which is built around 3 core concepts of Urban Active Lifestyle that is high seating stance & ground clearance, Smart Compact Exterior with Spacious Interior along with Versatility & Utility, Pleasurable high quality interior & class leading fuel efficiency.