DUBLIN--(BUSINESS WIRE)--The "India Dishwashing Detergent Market By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others( Washing Soda, Tablets)), By Distribution Channel, By Region, Competition, Forecast & Opportunities, FY2017- FY2027" report has been added to ResearchAndMarkets.com's offering.
The Indian Dishwashing Detergent Market was valued at USD403.34 million in FY2021 and is expected to reach USD564.11 million by FY2027, growing with a CAGR of over 6.05%
Growth of dishwashing detergent market in India can be attributed to increasing changing consumer lifestyle as people are getting more hygienic freak day by day due to increasing food poisoning and other diseases. Moreover, rising disposable income, increasing kitchen hygiene and food safety are also driving the Indian Dishwashing Detergent Market.
The dishwasher market in India is segmented based on type, distribution channel, region, and company. In terms of type, the market is segmented into dishwashing bars, dishwashing liquid, dishwashing powders and others. Dishwashing Bars is dominating the dishwashing detergent market followed by dishwashing liquid because it is less messy than dishwashing bar, low skin irritation and it stops transfer of bacteria from our hand to the dishes.
In terms of distribution channel, the market is categorized into Independent stores/ grocery stores, hypermarket /supermarket, departmental stores, online and others. Among which independent stores/ grocery stores, have accounted for majority of market share in FY2021 in the Indian Dishwashing Detergent Market, followed by hypermarket/supermarket.
Region-wise, the Indian Dishwasher Market is categorized into North India, West India, East India and South India. Among which, North India dominated the country's dishwashing detergent market in FY2021 due to largest number of population and more disposable income and the region is expected to maintain its dominance during the forecast period followed by West India. The growth in these regions has been largely led by the domestic factors such as growing demand for dishwashing bars and dishwashing liquid from states like Bangalore, Pune, Maharashtra, and Delhi.
Major companies that are leading dishwashing detergent market are Hindustan Unilever Limited, Jyothy Laboratories Limited, Fena Private Limited, Rohit Surfactants Private Limited, Patanjali Ayurved & Others. Companies are constantly involved in product innovation, new product launch to capture the Indian Dishwashing Detergent Market.
Companies like Wipro Customer Care & Lighting has launched the product, Giffy, pan India to capture the liquid dish wash market. They involved in massive advertisement like using social media, billboards, print media and using promotional strategy, by providing refill packs in order to save consumer money.
Vim is one of the earliest products of Unilever and with the passage of time it keeps innovating itself to add value to the product and attract new consumers. They have a wider variety of offerings as a part of its marketing mix product portfolio. Earlier, it used to be as normal dishwashing soap.
Then the product came with added ingredient of lemon which gave the soap a sweet smell of lemon and it used to clean the non-stick utensils better. Later, they added a polythene coating around the bar as the soap would get mushy after few days of use. This made the life of the soap longer and attracted many consumers. This coating technology was patented by Unilever only.
Objective of the Study:
- To analyze and forecast the market size of the Indian Dishwashing Detergent Market
- To define, classify and forecast the Indian Dishwashing Detergent Market based on type (dishwashing bars, dishwashing liquid, dishwashing powders, others), distribution channel (Independent stores/ grocery stores, hypermarket /supermarket, departmental stores, online & others), region and company.
- To scrutinize the detailed market segmentation and forecast the market size in terms of value by segmenting the Indian Dishwashing Detergent Market into four regions namely, North, West, East, and South.
- To strategically profile the leading players, which are involved in the supply of dishwashing detergent market in India.
Years considered for this report:
- Historical Years: FY2017-FY2020
- Base Year: FY2021
- Estimated Year: FY2022
- Forecast Period: FY2023-FY2027
Key Target Audience:
- Dishwasher manufacturers, suppliers, distributors, and other stakeholder
- Associations, organizations, associations, and alliances related to dishwashing detergent
- Government bodies such as regulating authorities and policy makers
- Market research and consulting firms
Report Scope:
India Dishwashing Detergent Market, By Type:
- Dishwashing Bars
- Dishwashing Liquid
- Dishwashing Powders
- Others
India Dishwashing Detergent Market, By Distribution Channel:
- Independent Stores/ Grocery Stores
- Hypermarket /Supermarket
- Departmental Stores
- Online
- Others
India Dishwashing Detergent Market, By Region:
- North
- West
- East
- South
Competitive Landscape
- Company Profiles: Detailed analysis of the major companies present in the Indian Dishwashing Detergent Market.
Companies Mentioned
- Hindustan Unilever Limited
- Jyothy Laboratories Limited
- Fena Private Limited
- Rohit Surfactants Private Limited
- Patanjali Ayurved
- Reckitt Benckiser India Limited
- Dabur India Limited
- Safechem Industries
- Wipro Consumer Care & Lighting
- Nirma Limited
For more information about this report visit https://www.researchandmarkets.com/r/oarzwt
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