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Japan’s Fast-Growing Innovation Community to Showcase a Record Number of Startups at CES

SAN FRANCISCO--(BUSINESS WIRE)--#asia--The Japan External Trade Organization (JETRO) announced that 53 technology startups will join global technology leaders in representing Japan at CES 2021, which will take place virtually from Jan. 11-14, 2021. The number of Japanese startups exhibiting at this year’s J-Startup Pavilion, which JETRO organizes, has nearly doubled from a year ago amidst the country’s growing focus on the innovation economy.

The J-Startup companies encompass a broad spectrum of product categories, including AI, health, wearables, robotics, IoT, smart home, transportation, blockchain, energy, and space tech, as well as anti-coronavirus technologies. Company names, product details, and website addresses can be found on the J-Startup Pavilion website.

On Jan. 13, from 6-8 p.m. (EST), JETRO will also host “JAPAN Session: Transforming the Super Aging Society into a Super Smart Society,” via YouTube live stream (viewable here). With one in four Japanese age 65 or older, the Japan Session aims to offer insights and solutions to the myriad problems that arise from an aging population. The panel will feature emerging leaders in the country’s innovation community who will share their breakthrough technologies, visions, and strategies for creating a thriving “super-smart” world that is barrier-free for all.

“We are proud to present an extensive lineup of novel technologies from Japan, all of which have the potential to transform the way people live around the world,” JETRO Executive Vice President Ichiro Sone said. “J-Startup companies’ record turnout for CES 2021 reflects their enthusiasm for using CES as the launching pad to expand their businesses globally. It’s also a testament to the governmental policies that are designed to boost innovation activities. We look forward to hearing how the J-Startup innovators, who work on the front line of the ‘super-aging society,’ envision our future at the Japan Session.”

Detailed information about the exhibitors, as well as the Japan Session, can be found on the CES 2021 JAPAN / J-Startup Pavilion website: https://www.jetro.go.jp/en/events/ces2021/.

For more information and to register for CES 2021, visit: https://digital.ces.tech/home.


The Japan External Trade Organization (JETRO) is a Japanese government-related organization that assists innovative startups in expanding their businesses into the global market. The organization provides extensive support for business development, including consultation on go-to-market strategies, to help small businesses grow and to foster their relationships with their global counterparts. JETRO has organized the CES J-Startup Pavilion (Japan Pavilion) since 2019. Photos of past CES J-Startup exhibits: https://www5.jetro.go.jp/newsletter/iib/2020/CES2021/CES_J-Startup_Presskit.zip


For business and media inquiries about the exhibiting companies, please contact Will Ferguson at [email protected].


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