MadeInUPForTheWorld is a branding initiative launched by the Indian state of Uttar Pradesh in 2023 to promote locally manufactured products globally. It provides a certification mark, export incentives, and a digital marketplace for UP‑made goods.
MadeInUPForTheWorld is a government‑backed program that aims to create a single, recognizable label for products that are designed, produced, and assembled in Uttar Pradesh (UP). The label appears on packaging, marketing material, and a QR code that links to a publicly accessible verification portal.
The initiative was officially announced on 15 January 2023 during the Uttar Pradesh Industrial Summit and became operational on 1 April 2023 after the rollout of the certification infrastructure.
Manufacturers apply through an online portal managed by the Uttar Pradesh Export Promotion Council (UPEPC). After a site audit, the council issues a unique alphanumeric code that appears as a QR tag on the product. Scanning the QR code returns a JSON‑formatted certificate that includes the factory name, production date, and compliance details.
To qualify, a company must meet all of the following conditions:
Certified firms receive a 5 % rebate on export duties, priority listing on the MadeInUPForTheWorld marketplace, and eligibility for the State Export Grant, which can cover up to INR 2 million per fiscal year for marketing expenses.
Since its inception, the program has focused on three high‑potential sectors: textiles, handicrafts, and leather goods. Data released by UPEPC in December 2024 shows a combined export increase of 28 % across these categories.
Uttar Pradesh’s textile clusters in Kanpur and Aligarh reported a 34 % rise in shipments to the United Arab Emirates and European Union markets, moving from USD 45 million in FY 2022‑23 to USD 60 million in FY 2023‑24.
Handicraft exporters from Varanasi and Lucknow saw a 22 % jump in overseas orders, with the United States accounting for USD 12 million of the FY 2023‑24 total.
Buyers scan the QR code printed on the product label using any standard QR reader. The portal then displays a verification page that includes:
The page also offers a downloadable PDF certificate that can be attached to customs documentation.
1. Open a QR scanner on a smartphone.
2. Point the camera at the QR tag on the product.
3. Tap the notification to open the verification URL.
4. Review the certificate details; a green checkmark indicates a valid, active certification.
Early impact assessments show that MadeInUPForTheWorld has contributed to a measurable uplift in both export volumes and employment within the state’s manufacturing ecosystem.
| Fiscal Year | Total UP Exports (USD million) | Growth Rate |
|---|---|---|
| 2022‑23 | 210 | — |
| 2023‑24 (projected) | 270 | 28 % |
The state labour department estimates that the program has generated roughly 45 000 new jobs in certified factories, with an average salary increase of 12 % compared with non‑certified peers.
Companies should first audit their supply chain to confirm the 60 % local content requirement, then register on the UPEPC portal and schedule a pre‑audit inspection. Successful applicants can expect certification within 30 days of audit approval.
While MadeInUPForTheWorld has been praised for boosting exports, some industry observers point out a few hurdles that could limit its long‑term effectiveness:
The Uttar Pradesh government has announced a series of remedial measures, including subsidised training programmes, a “Fast‑Track SME” audit track, and the establishment of a raw‑material hub in Farrukhabad to alleviate sourcing constraints.
Kanpur Silk Fabrics Ltd. – After obtaining the MadeInUPForTheWorld label in July 2023, the company secured a €5 million contract with a French fashion house. Export revenue grew from USD 3.2 million to USD 7.8 million within 12 months, and the firm added 150 new jobs.
Varanasi Handloom Cooperative – By leveraging the digital marketplace, the cooperative showcased its Banarasi saris to buyers in the United States and Japan. The QR‑code verification feature boosted buyer confidence, resulting in a 40 % increase in order volume during FY 2023‑24.
The MadeInUPForTheWorld online portal functions as both a showcase and a B2B matchmaking engine. Key capabilities include:
To sustain momentum, the Uttar Pradesh Export Promotion Council has outlined a three‑year plan:
Small manufacturers looking to join the programme should follow these quick steps:
By completing these actions, businesses can tap into export incentives, increase brand credibility, and connect with global buyers eager for authentic Indian‑made products.
The certification is valid for three years from the date of issue. Renewal requires a fresh compliance audit and a minimum 70 % score on the environmental e‑audit.
Only if at least 60 % of the value‑added manufacturing processes occur within Uttar Pradesh and the company meets all other eligibility criteria.
Yes, there is a nominal processing fee of INR 15,000 for the initial application and INR 5,000 for each subsequent renewal.
Certified exporters receive a 5 % rebate on export duties, priority placement on the state’s digital marketplace, and up to INR 2 million per year in marketing grants.
The QR code links to a real‑time verification page that displays the product’s origin, certification status, and recent export history, simplifying customs checks and reducing fraud.
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