Mahila e-Haat : An online Market For Business Women

The Government Launched an online marketing platform for women entrepreneures.  The digital Platform will give women access to market their product without any brokers.  This new product is in line with PM Narendra Modi’s initiattive of Digital India.

Mahila e-Haat will provide access to markets to thousands of women who make products and are spread all over the country.

It will provide access to markets to thousands of women who make products and are spread all over the country but have little access to markets. The initiative is unique since this is the first time that the government will help women to sell products online.

Mahila E-Haat is an initiative for meeting aspirations and need of women entrepreneurs which will leverage technology for showcasing products made or manufactured or sold by women entrepreneurs.

They can even showcase those services being provided by them which reflect creative potential e.g. tailoring.

This unique e-platform will strengthen the socio-economic empowerment of women as it will mobilize and provide better avenues to them.

More than 10000 Self Help Groups (SHGs) and 1.25 Lakh women beneficiaries would be benefited from the day of launch of the site itself.

Participation in e-Haat is open to all Indian women citizens more than 18 years of age and women SHGs desiring for marketing their legal products or services after indemnifying RMK from any or all acts of transaction.

The e-Haat is expected to result in paradigm shift enabling women to exercise control over their finances. The entire business of e-Haat can be handled through mobile phone.

The product, along with photograph description, cost and mobile no./address of the participants will be displayed on the e-Haat enabling direct contact between sellers/service providers and buyers.