A recent publication from Hamburg-based business intelligence company yStats.com, “Vietnam B2C E-Commerce Market 2019,” projects continued strong growth of the online retail sector in the Southeast Asia nation through the middle of the next decade. Factors contributing to the growth include the entry of regional and global online merchants in Vietnam, plus the growing Internet connectivity through mobile phones.
Even though the logistics infrastructure presents challenges and digital payment options are limited, Vietnam is projected to have one of the Southeast Asia region’s fastest B2C E-Commence sales growth rates through 2025. The yStats.com publication cites information indicating that part of the background of this rapid growth is the young tech-savvy population and the growing number of smartphones that permits access to the Internet and web-based merchants.
Social and M-Commerce contribute to B2C E-Commerce growth
The smartphone’s role in increased online retail sales in Vietnam is reflected in the numbers of shoppers who make purchases through digital merchants’ apps. The yStats.com report also cites surveys indicating that social commerce is a driver of online retail sales as over forty percent of social media users purchased goods or services through social media such as Facebook.
Regional and global E-Commerce sellers compete in growing Vietnamese market
The recent expansion of online retail in Vietnam attracts the attention of merchants prepared to capture a share of the market. As cited in the yStats.com report, the most popular E-Commerce websites in the country were Shopee, Tiki and Alibaba-supported Lazada, which had been the leader until recently. Other players in the top five were local retailers Sendo and Thegiodidong.com. China’s JD.com has recently invested heavily in Vietnam’s Tiki.vn, an indication of the competition for attention of the growing number of online shoppers in the country.
For further information, see: https://www.ystats.com/wp-content/uploads/2019/08/2019.08.26_Product-Brochure-Order-Form_Vietnam-B2C-E-Commerce-Market-2019.pdf
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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.